Cause-Related Marketing in International Business: What Works and What Doesn’t?

Recently, I co-authored “Cause-Related Marketing in International Business: What Works and What Doesn’t?”with Prof. Demetris Vrontis, Prof. Alkis Thrassou, Dr. Michael Christofi, and Dr. S. M. Riad Shams. The paper is published in the International Marketing Review. 

We brought together empirical and theoretical advancements connecting the research gap of cause-related marketing (CRM) changes in the international context. We also focused on how extant and emergent variables and constructs can be leveraged in order to develop insights into what does and what does not work in international business in the context of CRM.

Strategic Agility in International Business: A Conceptual Framework for “Agile” Multinationals

This February, the Journal of International Management published “Strategic agility in international business: A conceptual framework for “agile” multinationals,”an article I co-authored with Dr. S. M. Riad Shams, Prof. Demetris Vrontis, Prof. Zhanna Belyaeva, and Dr. Alberto Ferraris.

In this paper, we reviewed mainstream studies on agility in the international business context, discussing its relevance and proposing main aspects of strategic agility to clarify further this indistinct concept.Moreover, we provide a novel conceptual framework based on the integration of agility in different operational areas that organizations should foster in order to remain flexible in facing new developments. Our synthesis represents an innovative strategic direction for MNEs to understand better strategic agility, which clearly extends the concept of flexibility, while managing stakeholder relationships in order to develop key dynamic capabilities.

You can read the article here:  https://www.sciencedirect.com/science/article/pii/S1075425320300351

2019 Fall Luncheon for Georgetown’s McDonough School of Business Faculty

On the occasion of the 2019 Fall Faculty Luncheon at Georgetown’s McDonough School of Business, it was a great pleasure to reunify Professor Emeritus Othmar Winkler (center) – our most senior faculty member, Professor Thomas Cooke (right center) – lead professor in accounting, Dean of Executive Programs Charles Skuba (far right), Professor Michael Czinkota (left center) and Professor Alan Mayer-Sommer (far left) – expert in accounting. A good time was had by all!

AtCommencement with Almost 1,000 Business School Graduates

It was a pleasure to be at commencement with almost 1,000 business school graduates. Helping to formulate thoughts and minds is a great mission and accomplishment.

It was a great pleasure to be with colleagues Othmar Winkler, SeniorProfessor emeritus (he was instrumental in hiring me at Georgetown) and professor Thomas Cooke, Senior Professor at Georgetown.

Cambridge/Kent/Czinkota Competition for excellence in International Business Case writing

INVITATION TO PARTICIPATE

Cambridge/Kent/Czinkota Competition

for excellence in International Business Case writing

Applying:

Case submitted by faculty and students, can cover the entire spectrum of the International Business sphere, covering, for example, but not limited to, Trade and Investment Policies, the International Business Environment or Strategy and Operations. The deadline for submission of the previously unpublished final case, including instructor’s solution materials, is April 15, 2019.

Length of submission: Less than 3,000 words (the solution material does not count against this limit)

Please submit to Prof. Michael Czinkota M.Czinkota@Kent.ac.uk

Cases will be evaluated and selected by an international Jury whose decisions are final.

Prizes:

Winners receive a Certificate and will be entered in the Kent Business School Book of Honor

Prizes are:

🏆 First Prize: £ 500

Second Prize: £ 250

Third Prize: £ 125

Prizes 4-12: £ 50

Winning cases are also eligible for publication in the forthcoming Cambridge Press book by Prof. Michael Czinkota, Prof. Ilkka Ronkainen and Prof. Suraksha Gupta

If you have any questions, comments, or concerns, please contact M.Czinkota@Kent.ac.uk