AMA SIG Honorable Merchant Conference 2014: A Great Success!

The recently concluded 2014 American Marketing Association Special Interest Group conference on the Honorable Merchant and International Marketing was a great success! We had an excellent turnout of 30 participants representing nearly every continent at the Dreams Resort and Spa hotel in Cancun, Mexico. The 2014 conference was held from Wednesday, April 16th to Saturday, April 19th. The diversity of international participants cultivated unique research topics on the area of the Honorable Merchant and allowed for stimulating discussion to ensue. Research papers ranged from comparing Marketers to the Devil to cheating at Universities and Honorable practices for sustainable cocoa supply. The participants completed three rounds of Delphi Questionnaires on a wide range of topics. The results will be published later this year.

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To view more conference photos click here.

Guiding Principles of the Honorable Merchant

The Honorable Merchant as a Person:

  • has a tolerant and liberal attitude
  • keeps his/her own word with handshake as a binding act
  • develops commercial judgement capabilities

The Honorable Merchant in His/Her Company:                                                             Creating conditions for honorable behavior

  • acts as a role model through all actions
  • promotes honorable behavior in his business
  • aims at long-term and sustainable business objectives

The Honorable Merchant in Society and the Economy:                                          Comprehending and creating the framework for honorable behavior

  • heeds the principle of equality and good faith
  • recognizes and takes responsibility for the economic and social order
  • always advocates his values in both domestic and foreign trade