Ten Commandments Of The Honorable Merchant

In September of 2010 Berlin Museum of Economics and Business administration: scholars rummaged up a yellowed cardboard with the inscription “The Honorable Merchant” in a dusty chamber named “Department of Stored Concepts.” Inside, they detected 10 tablets, each inscribed with a single sentence in ancient handwriting.

  • One goes: “The honorable merchant respects the interests of the owners.”
  • Another one: “The honorable merchant supports the common welfare in the society.”
  • This one’s also nice: “The honorable merchant aims his actions to virtues that create long-term confidence.”

Certainly, anybody today will define current incidents on each of these old-fashioned Words-Of-Wisdom: Hostile takeoversHouse banking scandalHealth care fraud … you can find seemingly endless lists of considerable companies that are convicted of felony offenses, and they’re still in business – or to say it in better words: still busy in corporate crime. In today’s markets economy the antiquated doctrines above seem to be not very useful. The moldy cardboard is probably at the right place, slowly rotting in the department of stored concepts.

Are practices that are morally reprehensible the contemporary vision of our global management caste?

The term “The Honorable Merchant” originates from the 12th century, shaped in the German Hanseatic League and Italy. It was a guiding principle in those ages, but buried in oblivion for the last centuries. Currently it is on everyone’s lips, i.e. the Humboldt University in Berlin (the guys who found the cardboard) now seriously wants to reintroduce the “Virtues Of The Honorable Merchant” in today’s faculties for Management and Business economics — as they declare, not for moral reasons, but because of the stability of society!

My two cents: As an entrepreneur, one should always be conscious about the virtues of decent trade and correct action, anyway. Who is cheating has no customers. But I’m just a bod, the man on the street.

Author: Mathias Roth
Published: September 29, 2010 at 5:32 pm

2014 AMA SIG Conference Cancun – Draft Program

The Draft Program of the 2014 AMA SIG Conference on the Honorable Merchant in International Marketing held in Cancun, Mexico from April 16-19, 2014 has been released! This annual meeting reflects the most important thinking in international marketing, attracting researchers, business executives and policy makers. Our workshops, panels and delphi studies have often lead to the development of substantial new insights on International Marketing.
The success of our meetings has always been the result of high quality participation. We will therefore greatly appreciate your attendance at the conference. Attached please find the draft program. All conference information can be found at the conference website including event registration, hotel reservation instructions and the updated program. http://michaelczinkota.com/ama-global-marketing-sig/ama2014conference/
We hope to see you there!
Michael R. Czinkota
Georgetown University