An Early Announcement Academy of Marketing Science World Congress University of Kent Canterbury, UK, July 20-23, 2021

Kent Business School, University of Kent, UK- World Marketing Congress

The 2021 Congress will provide an opportunity to connect with marketing scholars and colleagues from around the globe. It will provide a supportive forum for insightful ideas and engaging discussions about topics across the marketing spectrum through expert panel sessions, special topic sessions and peer-reviewed, cutting edge research presentations.

The Congress will be held at Kent Business School’s (University of Kent) Canterbury campus located in the historic and picturesque city of Canterbury in the UK. Canterbury is located an hour from London and has equally close connections to continental Europe (it is quicker to get to Paris from Canterbury than it is to get to Manchester!). It is home to UNESCO World Heritage Sites such as Canterbury Cathedral and has a unique place in the history of England through these connections and others. Written about and frequented by authors such as Chaucer and Dickens, the City has a long and deep-rooted history. For a small city, it punches above its weight and has much to offer!

Program Chairs 

 Call for Papers (some details subject to change)

In search for the soul of Marketing

Through the poetry of St John Henry Newman and the composition of Edward Elgar, we are offered a vision about the nature of one’s “soul” as the very essence of their living being. In light of rapid technological and societal change, we may ask questions about the “soul” of our discipline; the body of marketing changes shape rapidly, however, we should not lose sight of its soul. “Where is the life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” So asked the great poet TS Elliott in 1934. These questions are more applicable now than ever, in our data-driven world where technology has proliferated and become ubiquitous, and where a myriad of global challenges are at the forefront of our minds.  

Set within the historic City of Canterbury (Kent, UK) we invite you to come and contemplate these challenges in the footsteps of Chaucer, Dickens, Austen and others. Home to three UNESCO World Heritage Sites and at the center of the “Garden of England”, the Congress offers a unique setting to explore these themes within an hour of London and with close connections to continental Europe. 

The “soul” centers our activities and inspirations. Leading on from prior congress themes about “discovery with social impact” and “enlightened marketing”, the AMS WMC 2021 will provide an ideal opportunity for a marketing “pilgrimage” where scholars can reflect on and share ideas about the changing nature and “soul” of marketing as a discipline, in a collegial and open forum. New knowledge tackling global and economic challenges will be developed, presented and explored, continuing a tradition of collegial debate around the concept of marketing and its contribution to business and society at large, further strengthening our academic community. 

A search for the soul of marketing which in a setting like Canterbury and its Cathedral will certainly provide us with many opportunities for new thought and actions. For any queries please contact the conference committee. We all look forward to seeing you in Canterbury. 

Engage in Global Business in Canterbury this Summer

Scholars typically spend their summers at interesting and learn-worthy organizations. For my summer this year such destination will be the University of Kent in Canterbury, UK. There I will participate in several events. I will be help coordinate a university-wide international business seminar: Global Business in a Dynamic Environment.

The Global Business in a Dynamic Environment course (details found here) provides a comprehensive and up-to-date overview of international business and the institutions involved in the process. Although there is an underlying universality to the basic principles of business administration, it is in the application of these principles that people in international business encounter unique problems. Theory will be emphasized for a normative understanding; practical aspects are designed to show the relation of theory to practice. We will teach each other and learn from each other by the use of analogies, parables, and examples – which will help us understand and remember, which, in an era of the British Exit from the European Union has taken on major significance.

I encourage interested students and scholars to attend those events. It will allow to make lasting connections with students from around the world, studying a range of subjects but sharing personal enthusiasm. Guided by leading professors from around the world such as a large team from the University of Kent, German, and the United States, Mark Casson England, Johannes Harl, Germany, Thomas Cooke, Michael Czinkota, Gary Knight and Charles Skuba of the United States, will enable participants to gain a deeper understanding of other cultures, develop new network, make lifelong friends from a wide variety of backgrounds and benefit from globally-renowned academic excellence. Stay tuned for more information!

The teaching team members are

Prof. Martin Meyer, Kent
Prof. Michael Czinkota , Kent and Georgetown
Prof.Gary Knight, Williamette
Prof. Zaheer Khan, Kent
Prof. Rudiger Kaufmann, Mannheim
Prof. Valbona Zeneli, Marshall Center
Mr. Adam Smith, Kent

The Course schedule

So that’s my summer. How about yours? If you want to join me and a group of distinguished colleagues please contact Floortje Hoette at f.hoette@kent.ac.uk to sign up for the course/seminar or request more detailed information about the summer events.

A SUMMER IN CANTERBURY

Scholars typically spend their summers at interesting and learn-worthy organizations. For my summer this year such destination will be the University of Kent in Canterbury, UK. There I will participate in several events. I will be help coordinate a university-wide international business seminar: Global Business in a Dynamic Environment.

The Global Business in a Dynamic Environment course (details found here) provides a comprehensive and up-to-date overview of international business and the institutions involved in the process. Although there is an underlying universality to the basic principles of business administration, it is in the application of these principles that people in international business encounter unique problems. Theory will be emphasized for a normative understanding; practical aspects are designed to show the relation of theory to practice. We will teach each other and learn from each other by the use of analogies, parables, and examples – which will help us understand and remember, which, in an era of the British Exit from the European Union has taken on major significance.

I encourage interested students and scholars to attend those events. It will allow to make lasting connections with students from around the world, studying a range of subjects but sharing personal enthusiasm. Guided by leading professors from around the world such as a large team from the University of Kent, German, and the United States, Mark Casson England, Johannes Harl, Germany, Thomas Cooke, Michael Czinkota, Gary Knight and Charles Skuba of the United States, will enable participants to gain a deeper understanding of other cultures, develop new network, make lifelong friends from a wide variety of backgrounds and benefit from globally-renowned academic excellence. Stay tuned for more information!

The teaching team members are

Prof. Martin Meyer, Kent
Prof. Michael Czinkota , Kent and Georgetown
Prof.Gary Knight, Williamette
Prof. Zaheer Khan, Kent
Prof. Rudiger Kaufmann, Mannheim
Prof. Valbona Zeneli, Marshall Center
Mr. Adam Smith, Kent

The Course schedule

So that’s my summer. How about yours? If you want to join me and a group of distinguished colleagues please contact Floortje Hoette at f.hoette@kent.ac.uk to sign up for the course/seminar or request more detailed information about the summer events.

International Business Seminar at the University of Kent in Canterbury, Sign Up Now.

Summer School, sign up now

https://evision.kent.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=ASUM0001C2CR-FD&code2=0004

The Kent Business Summer School is part of the University of Kent Summer School programme. It will allow you to make lasting connections with students from around the world, studying a range of subjects but sharing your own enthusiasm. International study will enable you to gain a deeper understanding of another culture, make lifelong friends from a wide variety of backgrounds and benefit from globally-renowned academic excellence.

Find out what our students think of the Summer Schools on our Summer School Blog.

For additional reasons to join us, visit our Canterbury Summer Schools overview.

A Month Across the Pond: My Time at Kent Business School

This past month, I had the great opportunity to travel to England, where I taught a seminar session on International Business in a Dynamic Environment in Canterbury. Over the course of four weeks we discussed the many different aspects of International Business with students, and the discussion proved to be both deep and mind opening.

Continue reading