Tag Archives: Charles J. Skuba

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Mar 30

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Posted on March 30, 2012 by Michael Czinkota

Photos from the conference! Created with Admarket’s flickrSLiDR.

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Mar 30

Ways to Expand Participation to Improve the International Marketing Field!

Posted on March 30, 2012 by Michael Czinkota

The role of truthfulness and simplicity within marketing were discussed yesterday in  Setting Things Right Through Marketing! How Can Your Business Do It!. One other aspect to take into consideration is Expanding Participation. International marketing needs to be truly international … Read More →

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Dec 05

The Janus Face of International Marketing – Part 4 (Final)

Posted on December 5, 2011 by Michael Czinkota

It’s not personal. Distance makes the heart grow fonder, it is often said. But in international marketing, distance can also mean abdication of responsibility. Marketers sometimes clearly demonstrate their desire not to know—for example, by appointing a middleman about whose … Read More →

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Apr 09

Episode 20: The Japanese Earthquake and International Business

Posted on April 9, 2011 by Michael Czinkota

In this episode of “Thoughts on International Business, Marketing, and Strategy,” Professor Czinkota and Professor Skuba of Georgetown University’s McDonough School of Business discuss the effects of the Japanese earthquake on international business. They discuss supply chain management, currency, and … Read More →

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Dec 09

Twice the Work in Half the Time: Doubling U.S. Exports

Posted on December 9, 2010 by Michael Czinkota

Export promotion is vital for a strong U.S. economy. Small and medium-sized businesses can benefit enormously from the wealth of research and services available through the U.S. Department of Commerce. Successfully getting information to U.S. businesses remains a key challenge for government. Read More →

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Oct 31

Episode 14: Matt Priest on American Production in China

Posted on October 31, 2010 by Michael Czinkota

In this episode of Thoughts on International Business, Marketing, and Strategy, Professor Charles Skuba is joined by Matt Priest, executive director of Footward Distributors and Retailers of America. They discuss American production in China and the benefits for both countries and the global market. Read More →

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Oct 02

Episode 13: Walter Bastian on Trade in the Western Hemisphere

Posted on October 2, 2010 by Michael Czinkota

In this episode of Thoughts on International Business, Marketing, and Strategy, Professor Charles Skuba interviews Walter Bastian, Deputy Assistant Secretary of Commerce of the Western Hemisphere. The two discuss the United States’ trade interests and dynamic in the Western Hemisphere. Professor Charles Skuba is a Professor of the Practice at Georgetown University’s McDonough School of Business. Read More →

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Sep 27

Episode 12: Lew Cramer and Utah’s Role in International Business

Posted on September 27, 2010 by Michael Czinkota

Lew Cramer, the CEO of the World Trade Center Utah, is interviewed by Professor Charles Skuba, Professor of the Practice at Georgetown University’s McDonough School of Business. In this episode of Thoughts on International Business, Marketing, and Strategy, Utah’s role in the US and global market is discussed.
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