Tag Archives: Charles J. Skuba

Dec 05

The Janus Face of International Marketing – Part 4 (Final)

It’s not personal. Distance makes the heart grow fonder, it is often said. But in international marketing, distance can also mean abdication of responsibility. Marketers sometimes clearly demonstrate their desire not to know—for example, by appointing a middleman about whose … Read More

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Apr 09

Episode 20: The Japanese Earthquake and International Business

In this episode of “Thoughts on International Business, Marketing, and Strategy,” Professor Czinkota and Professor Skuba of Georgetown University’s McDonough School of Business discuss the effects of the Japanese earthquake on international business. They discuss supply chain management, currency, and … Read More

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Dec 09

Twice the Work in Half the Time: Doubling U.S. Exports

Export promotion is vital for a strong U.S. economy. Small and medium-sized businesses can benefit enormously from the wealth of research and services available through the U.S. Department of Commerce. Successfully getting information to U.S. businesses remains a key challenge for government. Read More

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Oct 31

Episode 14: Matt Priest on American Production in China

In this episode of Thoughts on International Business, Marketing, and Strategy, Professor Charles Skuba is joined by Matt Priest, executive director of Footward Distributors and Retailers of America. They discuss American production in China and the benefits for both countries and the global market. Read More

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Oct 02

Episode 13: Walter Bastian on Trade in the Western Hemisphere

In this episode of Thoughts on International Business, Marketing, and Strategy, Professor Charles Skuba interviews Walter Bastian, Deputy Assistant Secretary of Commerce of the Western Hemisphere. The two discuss the United States’ trade interests and dynamic in the Western Hemisphere. Professor Charles Skuba is a Professor of the Practice at Georgetown University’s McDonough School of Business. Read More

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Sep 27

Episode 12: Lew Cramer and Utah’s Role in International Business

Lew Cramer, the CEO of the World Trade Center Utah, is interviewed by Professor Charles Skuba, Professor of the Practice at Georgetown University’s McDonough School of Business. In this episode of Thoughts on International Business, Marketing, and Strategy, Utah’s role in the US and global market is discussed.
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Aug 29

New Book

We have actually designed a textbook jointly for the marketing and policy sessions of the certificate program. The book examines Read More

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Aug 23

Syllabus for International Trade and Policy Certificate

Professors Czinkota and Skuba teach International Trade and Policy,a certificate course in the Georgetown University Center for Continuing and Professional Education (GUCCPE). We are posting information on this blog for those interested. Read More

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Aug 18

Abstract: Restructuring the Policy/Business Tangent

Professor Charles Skuba has presented preliminary research by him and Professor Czinkota on “Restructuring the Policy/Business Tangent” in a conference session titled “The Future of Globalization: Some Key Concerns and Possible Solutions” at the 2010 American Marketing Association Summer Marketing Educators’ Conference. We have posted an abstract of the presentation for your consideration and opinions.

Click to see it. Read More

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Aug 02

How Amway Weathered the Storm, One Sale at a Time

Amway is a sales giant worldwide. But their business model needed to be adjusted to work in China where cultural and governmental concerns forced them to adapt. Frequent blog contributor Prof. Charles Skuba of Georgetown was interviewed for this Fortune … Read More

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