In a special Episode 2 of Marketing and Strategy, Foreign Minister of Liechtenstein, Aurelia Frick, addresses my class discussing international business and her home country. Part 1 Part 2 Part 3 Thanks for watching and look forward to Episode 3 … Read More
Welcome to Episode 1 of my new video series Marketing and Strategy This is bi-weekly series discussing current issues in international business.
Marketers should be aware of converting economies, growth industries and demographic segments.
This article was written with my colleague Charles Skuba. In the coming weeks we can expect the halls of Congress to echo with cries of outrage as banks announce their bonuses for 2009 performance. Abroad, Alistair Darling, the United Kingdom’s … Read More
A continuation of my second column in Marketing Management. Read it after the jump. Consumer Behavior Issues 1) Cultural adjustment. Our study revealed a seeming dichotomy in regard to cultural assimilation. While there is a strong belief that cultures around the … Read More
The first part of my second column in Marketing Management. Read it after the jump. Here we present more issues which will shape the future of marketing management in the changing global business environment. These are the latest findings from a … Read More
A continuation of my first column in Marketing Management. Today’s column presents research on the dimensions which will shape the future of Global Marketing.Read it after the jump. INTERNATIONAL EXPERTS OFFER FUTURE GLOBAL TRENDS Globalization has revolutionized international marketing and … Read More
The first of my columns in Marketing Management. Read it after the jump. Welcome to our column on Global Marketing titled “Rise of the Consumer” designed to help you participate in the Global Marketing Imperative. There has been unprecedented change on … Read More
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