Winners of the Cambridge/Kent/Czinkota Competition

After lengthy evaluation, the prize winners in the Cambridge/Kent/Czinkota Competition for Excellence in International Business Case Writing, a global initiative launched and supported by the University of Kent, the University of Cambridge and Professor Michael Czinkota of the McDonough School of Business at Georgetown University, have been announced. There were numerous submissions from scholars in 12 countries, which were subject to careful review and consideration by a highly qualified team of academics from six nations. The following were found worthy of prestigious recognition given the thorough analysis of credible facts, thought-provoking insights and arguments presented.
● First Place: “Mixel Agitators, a French SME expanding into China”
Authors: Ulrike Mayrhofer (IAE Nice – Graduate School of Management) and Noémie
Dominguez (IAE Lyon – School of Management)
● Second Place: “Ecological sustainability beyond borders: an international
business case to protect the environment”
Author: S. M. Riad Shams (Newcastle Business School –University of Northumbria)
● Third Place: “HSBC: Applying Dimensions of Guanxi for Internationalization”
Authors: Doane Ye (Newcastle University Business School), Suraksha Gupta
(Newcastle University Business School) and YiChuan Wang (Sheffield University
Management School)
The names of the winners will be entered into the Book of Honor, which is maintained by Dean Martin Meyer of the Kent Business School at the University of Kent in Canterbury, United Kingdom. The cases will also be published in the upcoming book International Business 9th edition by Cambridge University Press, with respective author credits. Additionally, the competition finalists were awarded more than $1,000..

This is the first edition of the Cambridge/Kent/Czinkota Competition and we look forward to it becoming a recurring tradition to recognize excellence in international business case writing.

Noémie Dominguez
Riad Shams

Cambridge/Kent/Czinkota Competition for excellence in International Business Case writing


Cambridge/Kent/Czinkota Competition

for excellence in International Business Case writing


Case submitted by faculty and students, can cover the entire spectrum of the International Business sphere, covering, for example, but not limited to, Trade and Investment Policies, the International Business Environment or Strategy and Operations. The deadline for submission of the previously unpublished final case, including instructor’s solution materials, is April 15, 2019.

Length of submission: Less than 3,000 words (the solution material does not count against this limit)

Please submit to Prof. Michael Czinkota

Cases will be evaluated and selected by an international Jury whose decisions are final.


Winners receive a Certificate and will be entered in the Kent Business School Book of Honor

Prizes are:

🏆 First Prize: £ 500

Second Prize: £ 250

Third Prize: £ 125

Prizes 4-12: £ 50

Winning cases are also eligible for publication in the forthcoming Cambridge Press book by Prof. Michael Czinkota, Prof. Ilkka Ronkainen and Prof. Suraksha Gupta

If you have any questions, comments, or concerns, please contact

Global Business: Trade, Broken Down

In business, trade is a big word. Not in the sense of how you spell it, but rather how we use it, as there are many compartments to trading with different countries. From exports, to labor, to production and prices, trade isn’t just the exchanging of goods. Lets break it down and use the example of clothing.

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Balance trade by boosting exports through government promotion


import_tax_0The Trump administration is attempting to lower imports in order to rebalance trade after decades of U.S. neglect toward economic relationships around the world.  Rebalancing should not only be done by applying the stick of import reductions, but also by export promotion.

Exports make a firm’s markets grow and change its home nation’s currency value. When U.S. exports increase, the dollar typically goes up in value.Shrinking exports tend to weaken the dollar. Exports also shape public opinion of globalization and offer the opportunity for economies of scale.Higher production volume often means a lower cost of production.Since high exports also make imports cheaper, a firm may achieve lower costs and higher profits, both at home and abroad, through exports.

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Pros and Cons of Foreign Direct Investment

There have been many debates regarding the positive and negative effects of foreign direct investment with the host government caught in a love-hate relationship. On the one hand, the host country has to appreciate the various contributions , especially economic, that foreign direct investment can make. On the other, allowing investments from abroad gives rise to fears of dominance, interference, and dependence.


  • Improved capital flows
  • Technology transfer
  • Regional development
  • Increased competition that benefits the economy
  • Favorable balance of payments
  • Increased employment opportunities

Capital inflows that result from foreign direct investment benefit all countries by making more resources available, but it particularly benefits those nations with limited domestic sources and restricted opportunities to raise funds in the world’s capital markets. Jobs are often the most obvious reason to cheer about foreign direct investment. For example, U.S. subsidiaries of global companies employ 5.3 million Americans, about 4.7 percent of private sector employment, and support an annual payroll of $408 billion.

The combined effects of all the benefits accruing from foreign direct investment can lead to overall improvements in the standard of living in the host country, as well as increasing its access to and competitiveness in world markets.


  • Low levels of research and development
  • Risk of increase capital outflows
  • Stifling of domestic competition and entrepreneurship
  • Erosion of host culture
  • Disruption of domestic business practices
  • Risk of interference by foreign governments

From an economic perspective, capital inflows resulting from foreign direct investment are often accompanied by higher, longer term outflows that do not benefit the host government. For example, when multinational chains built hotels in the Caribbean, the shortage of local suppliers meant that much-needed foreign currency was spent on imported supplies. In other cases, multinationals prefer to use existing suppliers in their own countries rather than develop local supplier networks. Another frequent complaint is that investors fail to follow though on their promises.

Multinational companies are, by definition, change agents. That is, the products and services they generate and market bring about change in the lifestyles of consumers in the host country. For example, the introduction of fast-food restaurants to Taiwan dramatically altered eating patterns, especially of teenagers, who make these outlets extremely popular and profitable. Concern has been expressed about the impact on family life and the higher relative cost of eating in such establishments.

This is an excerpt from the book by: Michael R Czinkota, Ilkka A Ronkainen, and Michael H. Moffett. Fundamentals of International Business (New York: Wessex, 2015), 60.