Professor Czinkota contributes in a chapter of the brand new publication, ‘The Synergy of Business Theory and Practice’

Professor Michael Czinkota has contributed in the 12th chapter of the new macmillan publication on ‘The Synergy of Business Theory and Practice- Advancing the Practical Application of Scholarly Research’. His work lies in the chapter titled, ‘Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration’.

Here are the first few pages from the esteemed publication.