Apple and Google Top World’s Most Admired Companies 2015

Fortune recently came out with a list of the world’s most admired companies for 2015. The list is a report card on corporate reputations and looks at a company’s performance based on the following attributes: innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long term investment value, quality of products and services, and global competitiveness.

For this year, Apple came out on top for the eighth year in a row. Google and Berkshire Hathaway, led by Warren Buffett ranked second and third respectively. E-commerce giant came out fourth followed by Starbucks.

Four new companies landed on this year’s list – Chipotle, CVS Health, and financial services giant USAA. However, consumer criticism and security hacks have caused Mcdonald’s and Target to slip.

2015 Admired Companies

Fortune, together with global management firm Hay Group, conducted the research for The World’s Most Admired Companies. The list comprised of 1,400 companies; 1,000 came from Fortune’s 1,000 largest U.S. companies by revenue; 400 was from Fortune’s 500 global database with revenues of $10 billion or more. The list was made up of different companies representing 55 industries across 29 countries.

What other global companies should be included in the list?

Read the full report here:

How Amway Weathered the Storm, One Sale at a Time

Amway is a sales giant worldwide. But their business model needed to be adjusted to work in China where cultural and governmental concerns forced them to adapt. Frequent blog contributor Prof. Charles Skuba of Georgetown was interviewed for this Fortune magazine article on Amway’s success in China. Find out how Amway is taking China by storm. Read the article here and leave your thoughts below!