Spring 2018: Marketing Across Borders Syllabus

 

For the Spring 2018 semester, Prof. Michael Czinkota of the McDonough School of Business at Georgetown University, offers a course on “Marketing Across Borders”.

The course will cover the internationalization and intersection of business and marketing. We will understand the global environment drivers and directions for business, and how policy frameworks are shaped around them, being affected by key variables such as culture and behavior. We will introduce living cases to offer examples of the topics we cover.

Storytelling and interaction will be dynamics of the course, with an emphasis on small and medium sized firms. We will also use learning exercises such as video productions and elevator pitches.

Below you can  find a more detailed syllabus of the course. In the following link you can see a video of Prof. Czinkota welcoming you to the course: https://www.youtube.com/watch?v=OebH1ikkF3o

If you are a Georgetown University student, hurry up and sign up to the course and join us.

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Michael Czinkota teaches international business and trade at Georgetown University’s McDonough School of Business and the University of Kent. His key (with Ilkka Ronkainen) book is “International Marketing” (10th ed., CENGAGE).

Mr. J. Michael Farrell Concluding the First Year Seminar

At the end of the Fall semester seminar, we had the great pleasure of welcoming Mr. J. Michael Farrell.

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Mr. J. Michael Farrell is the principal of the Law Offices of J. Michael Farrell. He specializes in international arbitration proceedings before the International Court of Arbitration as operated by the International Chamber of Commerce, the United Nations Commission on International Trade Law and the American Arbitration Association. Mr. Farrell was a member of the National Commission on Libraries and Information Science. In 1992, he was designated by the President as Chairman of the Commission. In 1992, the President appointed Mr. Farrell as Commissioner of the United States of America on the Commission for the Study of Alternatives to the Panama Canal. The Commission was composed of representatives from the Governments of Japan, Panama and the United States. In 1993, he became Chairman of the Commission. From February 1988 through August 1991, Mr. Farrell was a Deputy Commissioner on the Commission, having been appointed by President Reagan. He was appointed by the Secretary of Energy as a member of the National Petroleum Council. He is a Director of the US-Panama Business Council, Institute for the Study of Diplomacy (Georgetown University) and the Air Force Academy Foundation. He also served as Deputy Head of the office of Presidential Personnel. 

Mr. Farrell presented his views about sanctions and international business. He offered some of his high level experiences and engaged the students in a conversation about their aspirations and career paths.

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By the end of the class, Prof. Czinkota gave out certificates to the students for their excellence and engagement in the class.

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For the rest of the pictures of the student, please click here.

To know more about the First Year Seminar’s content and previous guests, please click here.

Pecan farmers pushing for fewer trade barriers

From wymt.com.

WASHINGTON (Gray DC) — The pecan farming business is booming. The industry is rapidly adding jobs in Georgia and billions of dollars to the economy in the South, but now this sector faces a stumbling block.

Pecan farmers are looking to send more of their product overseas. The Indian market looks promising, but U.S. farmers face high export costs. Now a bipartisan group of lawmakers is fighting to lower those rates.

Georgia pecan farmer Jeb Barrow has seen the pecan farming business change. He’s been a grower since 1974, and just in the past several years, he’s seen it go from a domestic market to an international one.

Now about a third of U.S. crops are shipped to China.

“That’s kind of a good news-bad news situation,” said Barrow.

“Anybody that reads the paper or looks at the news understands that some geopolitical event could occur tomorrow that could have that effect, so that’s kind of a sword Damocles if you will hanging over the industry’s head,” explained Barrow.

Ultimately, Barrow says it wouldn’t be wise for farmers to just rely on Chinese buyers. So, their interest turns to India, which has an exploding population and a diet rich in nuts.

“We have high hopes that the Indian market can – if we can get the tariff issue addressed – the Indian market can be developed and in time others as well, so everybody’s optimistic,” said Barrow.

The sticking point? U.S. tree nut farmers sending pistachios or almonds face, on average, a 10 percent tariff to ship products to India. That tariff, essentially a tax, is 36 percent for pecans.

“I think this is a huge opportunity for Georgia and the southeast. A lot of people down there have committed to pecans as a product for the future, and I think they’re right,” said Sen. David Perdue (R-GA).

Georgia Senator David Perdue and eight of his colleagues recently signed a letter to the U.S. trade representative, urging officials to negotiate lower tariffs.

“We know to grow our economy, we need open and free markets around the world. That’s what this is all about,” said Perdue.

Trade expert and Georgetown Professor Michael Czinkota says talks with India could mean a little give and take, but ultimately, both countries would benefit from streamlining trade barriers.

“From an altruistic perspective, we want their own people to do well. Because if they do well, then they buy more of our products and our relationships are likely to be better, so this whole idea of reducing the tariff on nuts is a good thing,” said Czinkota.

There are 15 pecan-producing states in the U.S., so if officials can help farmers crack into the Indian market, the impact could be tremendous.

Young Tigers Speak Out on Trade

This Fall, I am teaching a Georgetown University Seminar on International Trade – The Insiders, populated by our First Year Students. The insiders we talk with and about are politicians, Policy Analysts, lobbyists, Ambassadors, former cabinet members, and many other highly interesting people who have a lot to share with the students.

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During the lectures, we always try to expand our understanding, knowledge and dialogue about key trade issues. Recently, we discussed the “Blood Diamonds”, which are said to make life difficult as well as bring pleasure to those who own it. However, they should be rejected by recipients, since the money obtained from diamond trade may be used for revolutions, exploitations, and other types of harm to mankind.

Since money is fungible, it occurs to me that it is only a matter of time for us to find other goods to be “facilitators of evil”. Of course, the main question is: what products or services will be the Next Nefarious “Blood Products” around the world?

Here are the top 16 issues which, after substantial thought and discussion, emerged from the minds of the young tigers who are participating on the seminar:

  • Gasoline: Oil wars continue to increase;
  • Palm oil: Palm trees are being cut down at an alarming rate, causing negative effects on the environment;
  • Actions and transactions over the internet: Blockchain technology may mislead;
  • Computer parts: Scattered rebel groups will use technology in their favor;
  • Advanced technology use: Putting in danger human rights and leveraging child labor;
  • Coffee: Coffee makers exploit land, labor, and economic systems;
  • Smartphones: We are more and more dependent on technology;
  • Pharmacology: Aggregated demand will increase market share and profit margins unacceptably;
  • Dairy: Veganism has already grown by 500% in the U.S.;
  • FIFA World Cup: Migrant workers with long shifts may lead to dissatisfied processes;
  • Robots/Artificial Intelligence: They will eventually do everything better than humans;
  • Cryptocurrencies vs current currencies: Easier for criminals and terrorists to conduct exchanges;
  • Oil: Impending energy shortage by 2030 will lead to the usage of oil as a new form of currency;
  • Biofuels (fuel-producing algae): Fossil fuels are highly valuable but their reserves are in decline;
  • Antiquities and artifacts: Terrorist groups like the Islamic State begin to claim physical property and presence for themselves;
  • Endangered species: Harming the natural world and exploiting species.

I always say that is wise to listen to these young minds, they will be in command soon. And according to them, these are the issues of the day. Remember, forewarned is forearmed.

Martha Lawless speaks to students at the First Year Seminar

It is a pleasure to have Ms. Martha Lawless, chief of the Services Industry Research Division of the U.S. International Trade Commission, as guest at our Seminar!

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What a great opportunity for the students to learn about her work directing the USITC’s project on Global Digital Trade for the U.S. Trade Representative. She is a regular contributor to USITC’s research, focused on reporting the effects of new technology on the services and manufacturing sectors, the impact of policy barriers to trade in services, and the influence of corporate finance and other competitiveness factors on international trade.

Ms. Lawless was the project leader and primary author for the USITC’s two previous reports on digital trade, delivered to the Senate Finance Committee in 2013 and 2014.

Prior to joining the USITC, she was the director of the Corporate Risk Advisory Group at UBS Investment Bank in London, advising over 200 multinational companies on currency, interest-rate and commodity risk management, and Lecturer in Economics at Sussex Downs College.

Ms. Lawless received an A.B. in History and Economics magna cum laude from Harvard University, M.B.A. in International Finance from Yale University, and M.Sc. in Economics from Trinity College Dublin.

To know more about the First Year Seminar previous guests, please click here.