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Tag Archives: global
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Jan
31
Motivations in Going International
Profits are the major proactive motivation for international business. Management may perceive international sales as a potential source of higher profit margins or of more added-on profits. The gap between expectation and reality may be especially large when the firm … Read More
Jan
24
Role of Management in Going International
Management dynamism and commitment are crucial to a firm’s first steps toward international operations. Conversely, the managers of firms that are unsuccessful or inactive internationally usually exhibit a lack of determination or devotion to international business. The issue of managerial … Read More
Oct
18
The Rising Cost of Freedom
We are finding that the cost of freedom seems to be increasing lately. Terms like free trade or free choice have been misleading since they all come with a price, which international marketers pay in terms of preparing their shipments, … Read More
Posted in International Business
Tagged acts, attacks, book, effect, freedom, global, international, international business, investment, poverty, symbols, tariffs, terrorism, trade
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Oct
06
Farewell Steve Jobs – An International Marketing Hero!
By Michael R. Czinkota We mourn the death of the premier international marketer of our century. We see his influence daily on our field. We talk about consumer segments around the globe increasingly dancing together to the same music, and … Read More
Posted in Editorials, Misc.
Tagged Apple, Arab Spring, global, innovation, international marketing, ipod, itunes, Mac, markets, music, Steve Jobs, Thomas Edison
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Sep
23
Afghanistan and the War against Terror: Business can make a difference
Michael R. Czinkota, Gary Knight, Gabriele Suder The “War on Terror” was launched ten years ago, on 07 October 2001. It represents a battle against terrorism, extremism and global geopolitical adversity seen to oppose democracy and freedom of choice. In … Read More
Posted in Editorials
Tagged Afghanistan, business, change, culture, economy, education, foreign aid, foreign direct investment, Future, global, globalization, government, growth, international business, investment, making a difference, political, potential, private sector, terrorism, War on Terror
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Sep
01
Effective Research Techniques in an International Environment
The culture of the region being researched will have an impact on how marketers conduct the research, what is asked, and the length or form of the information received. The willingness and ability of respondents to spend time on the … Read More
Posted in Research Insights
Tagged audience, cultural norms, focus groups, global, international marketing, research, research groups
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Aug
05
Paying the Higher Price
We are all paying a higher price because of global terrorism– an issue identified by our Delphi study. As freedom suffers, so does international marketing. In most instances, terrorism is not an outgrowth of choice but rather a lack of … Read More
Posted in International Business
Tagged business practices, customers, Delphi, freedom, global, intolerance, protection, responsibility, rights, shareholders, terrorism, United States
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Jul
22
Creating Green Logistics
Product retrieval is no longer limited to unwanted products sent back to the seller or bottle returns for recycling. As interest in recycling continues to grow, global companies will need systems that allow for retrieving and disposing of long-term capital … Read More
Posted in International Business
Tagged business, change, conservation, environment, global, global warming, green, recycling, sustainability
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