Tag Archives: global

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Apr 28

The Royal Wedding: Tying the Knot between the United States and the United Kingdom

Posted on April 28, 2011 by Michael Czinkota

On Friday April 29th 2011, the royal wedding of Prince William of England and Kate Middleton will take place. Millions of eyes around the world will be glued to televisions transmitting the momentous event. In the U.S. at around six … Read More →

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Apr 21

Note on Global Brands

Posted on April 21, 2011 by Michael Czinkota

Consumers worldwide associate global brands with three characteristics and evaluate their performace in these areas when making purchasing decisions: Quality, Emotion related to aspirations, and Involvement in solving social problems.  This information offers lessons for marketers. First, do not hide … Read More →

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Apr 11

Company Considerations

Posted on April 11, 2011 by Michael Czinkota

Product adaptation is an international marketing tool that serves a variety of strategic requirements. In addition to the need to cater to market differences and compete effectively with others in these markets, product adaptation also helps a company reach its … Read More →

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Apr 08

Japan’s Natural Disaster: The importance of global supply chain management

Posted on April 8, 2011 by Michael Czinkota

Since March 11th   2011, news teams have been scrambling in Japan to cover the series of offshore earthquakes, tsunamis, and the destruction of nuclear power plants causing nuclear leakage and radioactive waves. The major area affected was around Sendai on … Read More →

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Apr 04

Product Characteristics

Posted on April 4, 2011 by Michael Czinkota

Manufacturers sometimes need to adjust product ingredients and contents according to local tastes or needs. Always make sure that products do not contain ingredients that might violate legal requirements or social or religious customs. Formaldehyde, for example, is banned in … Read More →

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Mar 31

Managing the Global Product Portfolio

Posted on March 31, 2011 by Michael Czinkota

Most companies have a considerable number of items in their product portfolios or groupings. In expanding markets, any company not growing rapidly risks falling behind for good, so the focus is on bringing out new items or lines or adjusting … Read More →

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Mar 28

Channel Design II

Posted on March 28, 2011 by Michael Czinkota

Companies can use several channel options, some of which may be culturally determined. For example, according to the Journal of International Marketing, most Canadian software companies – 40 percent – enter international markets by exporting directly from Canada, but some … Read More →

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