New President, New NAFTA

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The Trump Administration will seek modest changes to the North American Free Trade Agreement renegotiation process. According to a draft of a letter sent to Congress last week, the Administration is seeking a more conventional approach to trade negotiation.

NAFTA, which was established in 1994 between Canada, the U.S., and Mexico, aims to reduce trading costs, increase multilateral investment, while helping North America become more competitive.However, during the 2016 presidential campaign, President Trump made the debate over free trade one of the central topics of his campaign.

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Freedom and Globalization: Simultaneously Possible

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Source: http://xlcatlin.com/

Prof. Dr. Michael Czinkota and Dr. Valbona Zeneli

 

Globalization, trade and investment deserve our ”Thank You” for their achievements. Yes, currently, in Europe and the United States, popular discontent is forcefully expressed. An introvert trend has emerged, fed by nationalism, populism, xenophobia and anti-globalization rhetoric.

Globalization is not new; it has existed for centuries. What is different today is the speed of globalizing the world, made possible by new technologies, transportation networks, media, and international marketing. Many claim that never before in history has there been so much evidence about strong opposition to globalization. However, any comparison with the past is highly inaccurate. Only few records of resistance to globalization have been preserved for us today.

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Why International Marketing strengthens Freedom

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Source: www.dreamstime.com

You may ask what freedom has to do with international marketing. Freedom is about options. If there is no alternative, there is no freedom. A true alternative provides the opportunity to make a decision, to exercise virtue. In the blaze of the klieg lights, it is easy to make the “right’’ decision. at is not an exercise in virtue, because real alternatives arr effectively removed. e true selection among alternatives takes place in the darkness of night when nobody is looking.

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Sailors On the Ship Europa: No Easy Cruise Ahead

They say more marriages might survive if the couple realized that sometimes the better comes after the worse. Unfortunately, political partners tend to have little patience and loyalty. We have seen the referendum in Scotland that nearly tore the United Kingdom asunder. Now the British exit (BREXIT) from the European Union is rearranging the deck chairs on the ship Europa.

While sailors on the ship, marketers do not have the captain’s power to change the game, but they can help to achieve a less painful adjustment by understanding and preparing for the major transformations and significant effects in marketing on both sides of the Atlantic.

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Even Old Lambs Come Home to Roost

History may not repeat itself very often, but when parallels are witnessed, the effects can be major and gruesome. These are tough times for many. There is the ubiquitous occurrence of major terrorism, bringing insecurity to airplanes and airports, train stations, entertainment clubs and schools. There is growing wealth concentration for few, and low income for many others. We now witness the breakups of coalitions thought to be stable, for which the British exit (BREXIT) from EU is only one major signal.

 

A little more than a century ago the world climate was benign and secure for many, globalization was high. National conflict seemed unlikely to emerge between the cousins who ruled England, Russia and Germany. Yet, within only a few years, World War I had led to millions of casualties and major devastations of factories and cities. What are we to do now to demonstrate our strong dedication and willingness to sacrifice in order to avoid a dramatic overall deterioration in global civility, security, and economy?

 

There are many tinderboxes that cause ongoing flames. In order to guarantee spheres of influence the British/French Sykes-Picot agreement signed on May 16, 1916 drew hasty and culturally poorly conceived borders for the Middle East. The accord achieved the termination of the Ottoman Empire but has provided the world with a century of acerbic and painful conflict in the Middle East. Even today, the ongoing conflicts and assassinations in Turkey are just one reflection of disharmony, augmented by religious disagreements, blood feuds, political shortfalls and economic blight.

 

Groups who suffer from deprivations attack others to share their pain. As governments learn to protect possible targets better, terrorists seek and find softer, less protected and less expected targets. In consequence, poor governments, poor companies and poor citizens are the ones least able to protect themselves against attacks. An uncertain environment then leads to less local investment and even more poverty. There must be new steps to mitigate the causes of terrorism.

 

It is ironic and sad to now see a self-inflicted British exit from the EU, which does not better the world, but rather carries the virus for conflict. Large flows of immigrants still need destinies and require support. Britain’s move triggers and encourages other nations to also demand a special lightening of their obligations. But who will be the beast of burden and at what price? Already forward-looking countries find their own solution, often ahead of the more slowly reacting larger powers. Hungary’s early efforts to measure and control immigration was such a step. But in light of disagreements with major players, the nation found itself derided and penalized.

 

Progress in terms of global tranquillity and cohesion needs to be renewed.  Confrontations between friends and adversaries need do not require winners and losers. All need to be willing to learn from each other, acknowledge and respect special needs and make allowances for the human dimension in conflict. With all the resources now available, there must be an ongoing search for and support of the soul of relationships and individuals. Forgiveness can well become a new objective. We all must contribute conscientiously to finding ways to help others by sharing their burden as well as encouraging them to share ours. Those who now sit at the table must let others approach. Dropping crumbs may be biblical, but is perhaps an insufficient reward for a better world.