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Dec
02
The Janus Face of International Marketing – Part 3
Winner takes all. One key Western marketing dimension is the glory of victory in competition. Such an adherence to victory often means that, akin to Atilla’s hordes of yesteryear, there is no mercy for the vanquished. Not everywhere are such … Read More
Posted in International Business
Tagged contradiction, double, goal, individual, international marketing, janus, laws, society, two-faced, United States, valuable, Western, winner takes all
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