Episode 9: Medical Tourism
Prof. Czinkota and Prof. Skuba discuss the new and booming market of medical tourism in this episode of Thoughts on International Business, Marketing and Strategy. What does it mean for the future of healthcare?
Prof. Czinkota and Prof. Skuba discuss the new and booming market of medical tourism in this episode of Thoughts on International Business, Marketing and Strategy. What does it mean for the future of healthcare?
Charges of biopiracy — the illegal use of one nation’s natural resources for the economic gain of another are often extreme and are therefore relatively easy to reconcile. But what happens when pharmaceuticals are involved and people’s lives hang in … Read More
Co-written with James G. Dale Consumers and providers of medical services in the United States search for opportunities to cut costs. Increasingly, it is possible to find lower-priced care alternatives abroad. The emergence and efficiency of medical tourism may well … Read More