The Honorable Merchant in International Marketing Session 1

——Wednesday, April 16——
17:00 – 18:00 AMA Global Marketing SIG Board of Directors Business Meeting
Dinner (at leisure throughout the resort)
19:30 – 20:30 Welcome Reception – Playa Caribe
——Thursday, April 17——

All sessions will be held in the Salón Cielo
9:00 – 9:20 Opening Address: Why is the Honorable Merchant Important today?
Michael Czinkota (Georgetown University)
9:20 – 9:40 Exercise: Establishing Benchmarks for the Honorable Merchant
Thomas Cooke (Georgetown University)
Kim Boeckmann (Georgetown University)
9:40 – 10:00 Break
10:00 – 11:30 Session 1: Is honesty always the best policy? Moderator: David Griffith (Lehigh University)
Corporate social responsibility and performance: What type of relations with customers and suppliers should firms have?
Diane-Gabrielle Tremblay (University of Québec)
Cultural Orientation, Personal/Social Motivation, and the Use of Social Media in Consumer Complaint Behaviors: An Empirical Study in the US and China
Raymond R. Liu (University of Massachusetts, Boston), Guang-Xin Xie (University of Massachusetts, Boston), Jessie M. Quintero Johnson (University of Massachusetts, Boston)
The Role of Cultural Distance in Business Relations: A Transaction Cost Analysis Perspective
Aniruddha Pangarkar (The University of Texas at El Paso), Fernando R. Jiménez Arévalo (The University of Texas at El Paso)
11:30 – 12:30 Workshop I – International Marketing: Health First, followed by the Cure
Leader: Rüdiger Kaufmann (University of Nicosia)
12:30-14:00 Lunch (at leisure throughout the resort)
5
14:00 – 14:30 Keynote Speech: “”The Honorable Merchant or the Devil Incarnate: How Should Marketers Interact with Temptable Consumers?” Aaron Ahuvia, Marketing Professor (University of Michigan-Dearborn College of Business)

2014 AMA SIG Conference Cancun – Draft Program

The Draft Program of the 2014 AMA SIG Conference on the Honorable Merchant in International Marketing held in Cancun, Mexico from April 16-19, 2014 has been released! This annual meeting reflects the most important thinking in international marketing, attracting researchers, business executives and policy makers. Our workshops, panels and delphi studies have often lead to the development of substantial new insights on International Marketing.
The success of our meetings has always been the result of high quality participation. We will therefore greatly appreciate your attendance at the conference. Attached please find the draft program. All conference information can be found at the conference website including event registration, hotel reservation instructions and the updated program. http://michaelczinkota.com/ama-global-marketing-sig/ama2014conference/
We hope to see you there!
Michael R. Czinkota
Georgetown University

Ethics in International Business

Watch Professor Czinkota and Professor Skuba’s thoughts on “Ethics in International Business”

“What matters is context and we have learned that business is not the end of it all; it’s not the only pot at the end of the rainbow. Business is one component of societal development…” – Professor Michael Czinkota, Georgetown University