Globalization is driven by four factors: Cost Market Environment Competition Cost: Maximizing their investment is a motivator for many global companies. Single-nation markets might not be large enough to offer a company’s country subsidiaries all possible economies of scale and … Read More
International Marketing, Second Asia-Pacific Edition , Melbourne,CENGAGE LEARNING, 2011 Read More
Of course, when demand is down among the world’s global trading partners, little or no trade growth is likely to occur until a recovery begins Read More
We have actually designed a textbook jointly for the marketing and policy sessions of the certificate program. The book examines Read More
A continuation of my second column in Marketing Management. Read it after the jump. Consumer Behavior Issues 1) Cultural adjustment. Our study revealed a seeming dichotomy in regard to cultural assimilation. While there is a strong belief that cultures around the … Read More
The first part of my second column in Marketing Management. Read it after the jump. Here we present more issues which will shape the future of marketing management in the changing global business environment. These are the latest findings from a … Read More
A continuation of my first column in Marketing Management. Today’s column presents research on the dimensions which will shape the future of Global Marketing.Read it after the jump. INTERNATIONAL EXPERTS OFFER FUTURE GLOBAL TRENDS Globalization has revolutionized international marketing and … Read More
The first of my columns in Marketing Management. Read it after the jump. Welcome to our column on Global Marketing titled “Rise of the Consumer” designed to help you participate in the Global Marketing Imperative. There has been unprecedented change on … Read More
In light of high unemployment rates, many politicians in Europe continue to fear that workers from low-income nations within the expanded European Union could come to steal the few menial jobs now still held precariously by locals. Immigrants may take … Read More
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