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Tag Archives: information
1
Apr
21
Note on Global Brands
Consumers worldwide associate global brands with three characteristics and evaluate their performace in these areas when making purchasing decisions: Quality, Emotion related to aspirations, and Involvement in solving social problems. This information offers lessons for marketers. First, do not hide … Read More
Posted in International Business
Tagged book, brand management, global, globalization, information, international marketing
1 Comment
Mar
21
Cultural Sensitivity in Questions
When generating survey questions, it is important to be sensitive to cultural differences that can have an impact on what is acceptable and what is not. Questions about age or income will be accepted differently in different countries. In regions … Read More
Posted in International Business
Tagged book, culture, differences, global, information
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Mar
14
Weekly Iconoclasm
Professor Czinkota’s weekly iconoclasm: Development assistance may slow down development. Read More
Posted in IB Calendar
Tagged cartoon, competition, culture, development, economy, freedom, global, information, international business, international marketing, poverty, Rise of the Consumer, trade, usa
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Mar
04
Weekly Iconoclasm
Professor Czinkota’s weekly iconoclasm: International activities help hone competitive skills. Read More
Posted in IB Calendar
Tagged cartoon, competition, culture, economy, global, information, international business, international marketing, trade
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Feb
25
International Information Sources – Part 2
International Information Sources: vendors, trade associations, trade magazines, newsletters, directories, bank and accounting firms, electronic information services, the U.S. department of commerce Read More
Feb
23
International Information Sources : Part 1
International Information Sources: The United Nations Statistical Yearbook, the digital library of the UN Conference on Trade and Development, International Trade Center, the UN Centre on Transnational Corporations, The WTO, the International Trade Statistics, The International Monetary Fund Read More
Posted in International Business, Misc., Research Insights
Tagged book, education, global, information, trade
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Jan
12
Negotiations in Other Countries
We sometimes have to do things overseas that we would not do at home because what is acceptable and expected in our domestic markets might not work elsewhere – and vice versa. Bridging the cultural chasm is essential for success in negotioations, but it has the potential to offer a much bigger impact than that. The continuing efforts of marketers to understand cultural issues help them identify terminology that is persuasive, but, more than that, these efforts help secure important assimilations of value systems.
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Posted in International Business
Tagged book, culture, education, global, information, international business, international marketing, trade
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Dec
13
Wine marketing: A framework for consumer-centred planning
This article researches current practices, beliefs and attitudes of both wine producers and wine consumers in Cyprus to identify the factors that affect the industry Read More
Dec
09
Twice the Work in Half the Time: Doubling U.S. Exports
Export promotion is vital for a strong U.S. economy. Small and medium-sized businesses can benefit enormously from the wealth of research and services available through the U.S. Department of Commerce. Successfully getting information to U.S. businesses remains a key challenge for government. Read More
Posted in Editorials, International Business, Misc.
Tagged article, Charles J. Skuba, exports, global, information, international marketing, trade, usa
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Nov
10
Weekly Iconoclasm
Here is the weekly cartoon iconoclasm! Enjoy Read More
Posted in IB Calendar
Tagged agriculture, business partners, cartoon, global, information, trade
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