Why You Should Read “As I See It”

Screen Shot 2017-01-25 at 5.55.38 PMThis book presents “the best of 2016” about the core issues of international business, explained and analyzed within 750 words. It is hardly possible to read everything and be informed about what is happening in this world. This compilation of articles and editorials by Professor Czinkota, which were published in news media worldwide, contains thoughtful insight into key dimensions of international business and trade. The vast array of themes—ranging from terrorism to business strategies in developing countries—reflect how international business reaches every corner of our world today. This volume makes much of this complexity more accessible by presenting the topics, its analysis and controversies, and possible new directions in a few pages—just enough for bed time reading so that when you wake up, you will be the smartest person in the room.

Only the first two articles introducing the sections are longer, since they set the stage for everything subsequent. Normally people expect medicine to taste bad. Insofar one might think of this first longer article; however, the article is fun to read and gives a general overview which will make you understand future issues.

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Foreword of My New Book “AS I SEE IT” By Claudia Fritsche

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Illustration by the cartoonist David Clark

H.E. Claudia Fritsche

Ambassador extraordinary and plenipotentiary

Washington D.C.

When I met Prof. Michael Czinkota in 2003, it had been less than 2 years since I had the privilege to establish the Liechtenstein Embassy in Washington. He immediately was very generous in offering to share his knowledge and experience. Since the field of economics is not my expertise, I was immensely grateful for his support in not only raising the profile of the Embassy but also helping me become acquainted with the many nuances and layers of the U.S. economy and its global impact. Since Prof. Czinkota was born and raised in Germany and was partly educated in an Austrian school very close to Liechtenstein, he is familiar with my country, with its history, its economic system as well as the trans-Atlantic cultural differences, therefore able to understand how the U.S. economy is viewed even from the perspective of a small country. Professor Czinkota further broadened his engagement with my country by teaching at the University of Liechtenstein.

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Donald Trump- Economic Fright or Miracle? (in German)

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After a heated and arduous election campaign, it is clear that Donald Trump has won the race for the US presidency. The candidate, who is particularly striking in the election campaign with outrageous speeches and full-bodied announcements, promised to create 25 million jobs, invest massively in the infrastructure, and re-establish trade agreements. So what is coming to the US? Foreclosure and isolation, new tariffs and exploding state debts – How many expert prophesies are there? Will Trump lead to an economic catastrophe or a new miracle? And who are actually Trump’s economic policy consultants? Astrid Petermann discusses with Michael Czinkota, a professor at the Georgetown University in Washington and Valentin Hofstätter, analyst and US expert at Raiffeisen Research, in the Austrian economic magazine SALDO.

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A Wall: Constrain, Protect, or Lead

Source: ChinaDaily

Picture Source: ChinaDaily- Cracks appear in the Great Firewall of China

“God created the world, the rest was made in China,” sings Lourd de Veyra. The concern about the Asian factory has lingered for decades. Overlooked has been its gradual strategic transformation from imitator to integrator, or even innovator.

Will China overtake the U.S. and become the new No.1 economy of the world? This anxiety seems as misplaced as earlier forecasts such as Japan’s economy surpassing the U.S. by 2000.

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9/11 In remembrance: Terrorism and International Business

TERRORISM AND INTERNATIONAL BUSINESS:

Michael R. Czinkota, Gary Knight, Gabriele Suder.

The airplanes of 9/11 forced countless multinational corporations (MNCs) to update their strategic planning.  Our work with executives at more than 150 MNCs shows that more than ten years later, companies are still grappling with how best to manage the terrorist threat.

In the two decades before 2001, the rate at which firms launched international ventures was growing rapidly. After 9/11, foreign direct investment fell dramatically as firms withdrew to their home markets. The popularity of international-sounding company and brand names decreased appreciably as managers now emphasize domestic and local affiliations.

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