What is the world’s southernmost city? Post your answer as a comment. Answering correctly will result in a prize!
Timbuktu is a city located near the Niger River in the African country of Mali.
By Paul Freedenberg and Michael Czinkota U.S. manufacturing competitiveness depends heavily on the government’s application of export controls. Export controls are a principal means of defending a nation’s high technology advantage over potential adversaries. In the United States it has … Read More
As global retailers gain more power, marketers might feel more pressure to have brands for customers who are often more global themselves, sharing increasingly similar tastes, preferences and consumption habits. While some believe that global brands add value by making … Read More
Enjoy this week’s iconoclasm
On May 2nd, I was the opening speaker for the Governor of Virginia’s business appreciation week. My comments focused on the new rules for competition in a global environment. To view the slides of my presentation, please click below (and … Read More
Global product development is similar to domestic product development. It starts with ideas. While in the past these ideas might have come strictly from people in the home market, global product thinking draws on input from intermediaries, franchisees, and overseas … Read More
On Friday April 29th 2011, the royal wedding of Prince William of England and Kate Middleton will take place. Millions of eyes around the world will be glued to televisions transmitting the momentous event. In the U.S. at around six … Read More
When a company is ready to take the product to market, the impact of an effective gloabl product launch can be great, but so can the cost of one that is poorly executed. High development costs and competitive pressures often … Read More
Product adaptation is an international marketing tool that serves a variety of strategic requirements. In addition to the need to cater to market differences and compete effectively with others in these markets, product adaptation also helps a company reach its … Read More
sending...