Tag Archives: international marketing

Mar 30

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Photos from the conference! Created with Admarket’s flickrSLiDR.

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Mar 30

Ways to Expand Participation to Improve the International Marketing Field!

The role of truthfulness and simplicity within marketing were discussed yesterday in  Setting Things Right Through Marketing! How Can Your Business Do It!. One other aspect to take into consideration is Expanding Participation. International marketing needs to be truly international … Read More

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Mar 29

Setting Things Right Through Marketing! How Can Your Business Do It!

We have already discussed the proposed new approach of international marketing in Curative International Marketing: The Next Step Up, and the need to assume responsibility for the problems caused through marketing Claiming Ownership of the Problems Caused Through Marketing. Today, … Read More

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Mar 28

Reminder: AMA Global Marketing SIG Expert Forum, March 29 – April 1, 2012

Commencing tomorrow, March 29, 2012, the AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice” will be taking place in beautiful Cancun, Mexico, co-chaired by Dr. Andreas Pinkwart and myself. Attached you will find … Read More

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Mar 15

Trabajando en la Redefinición del Marketing Internacional

Over the past couple of days there have been various posts on Professor Michael Czinkota’s editorial article, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. The importance of International Marketing has been discussed both as an aspect of international business … Read More

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Mar 13

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More

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Mar 09

Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More

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Mar 07

Claiming Ownership of the Problems Caused Through Marketing

The following is the second installment from Professor Michael Czinkota’s  editorial, “Curative International Marketing: The Next Step Up.” “Curative international marketing accepts responsibility for problems which marketing has caused. It then uses marketing’s capabilities to analyze, to set things right … Read More

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Mar 07

Trabajando en la Redefinición del Marketing Internacional – Verificar la Realidad: Observen el Mundo y sus Problemas

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More

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Mar 06

Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More

Posted in Editorials, International Business | Tagged , , , , , , , , , , , , , , , , | 3 Comments