Tag Archives: international marketing

Jan 31

Motivations in Going International

Posted on January 31, 2012 by Michael Czinkota

Profits are the major proactive motivation for international business. Management may perceive international sales as a potential source of higher profit margins or of more added-on profits. The gap between expectation and reality may be especially large when the firm … Read More →

Posted in International Business | Tagged business, global, international, international business, international marketing, managers, markets, motivation, proactive, profits, reactive, return on investment, revenue | Leave a comment

Jan 24

Role of Management in Going International

Posted on January 24, 2012 by Michael Czinkota

Management dynamism and commitment are crucial to a firm’s first steps toward international operations. Conversely, the managers of firms that are unsuccessful or inactive internationally usually exhibit a lack of determination or devotion to international business. The issue of managerial … Read More →

Posted in International Business | Tagged business, global, going international, international, international marketing, management, management commitment, management dynamism, role of management, strategy | Leave a comment

Dec 05

The Janus Face of International Marketing – Part 4 (Final)

Posted on December 5, 2011 by Michael Czinkota

It’s not personal. Distance makes the heart grow fonder, it is often said. But in international marketing, distance can also mean abdication of responsibility. Marketers sometimes clearly demonstrate their desire not to know—for example, by appointing a middleman about whose … Read More →

Posted in International Business | Tagged Charles J. Skuba, competition, copying, customers, developing markets, ethical practices, expectations, highly effective marketing, host governments, international marketing, It is not personal, janus, local understanding, loyalty, marketers, Michael R. Czinkota, piracy, Two Sided | Leave a comment

Dec 02

The Janus Face of International Marketing – Part 3

Posted on December 2, 2011 by Michael Czinkota

Winner takes all. One key Western marketing dimension is the glory of victory in competition. Such an adherence to victory often means that, akin to Atilla’s hordes of yesteryear, there is no mercy for the vanquished. Not everywhere are such … Read More →

Posted in International Business | Tagged contradiction, double, goal, individual, international marketing, janus, laws, society, two-faced, United States, valuable, Western, winner takes all | Leave a comment

Nov 30

The Janus Face of International Marketing – Part 2

Posted on November 30, 2011 by Michael Czinkota

Distorting aspirations. As economic growth in emerging markets allows millions of people to enter the middle class, it brings great new opportunities for them to improve the quality of their lives. It also exposes them to the challenge of rising … Read More →

Posted in Editorials | Tagged cultural differences, culture, international marketing, janus, marketing appeal, misunderstandings, products, services, two faces | Leave a comment

Nov 14

Export Promotion Rationale Continued – Part 2

Posted on November 14, 2011 by Michael Czinkota

In each one of these stages, firms have different concerns. For example, at the awareness level, firms worry mainly about information on foreign markets and customers. At the interest stage, firms become concerned about the mechanics of exporting such as … Read More →

Posted in Editorials | Tagged adaptation, communication, diversity, expansion, export, export assistance, Export Promotion, export promotion rationale, government, international business, international marketing, international markets, management, policies, profit, risk | Leave a comment

Oct 06

Farewell Steve Jobs – An International Marketing Hero!

Posted on October 6, 2011 by Michael Czinkota

By Michael R. Czinkota We mourn the death of the premier international marketer of our century. We see his influence daily on our field. We talk about consumer segments around the globe increasingly dancing together to the same music, and … Read More →

Posted in Editorials, Misc. | Tagged Apple, Arab Spring, global, innovation, international marketing, ipod, itunes, Mac, markets, music, Steve Jobs, Thomas Edison | Leave a comment

Sep 01

Effective Research Techniques in an International Environment

Posted on September 1, 2011 by Michael Czinkota

The culture of the region being researched will have an impact on how marketers conduct the research, what is asked, and the length or form of the information received. The willingness and ability of respondents to spend time on the … Read More →

Posted in Research Insights | Tagged audience, cultural norms, focus groups, global, international marketing, research, research groups | Leave a comment

Aug 23

Global Value Chains in East Asia

Posted on August 23, 2011 by Michael Czinkota

Check out this interesting video produced by WTO about global value chains in Asia.

Posted in Trade Policy | Tagged benefits, costs, demand, global value chains, international business, international marketing, international trade, manufacturing, production, services | Leave a comment

Aug 08

Are You Prepared For A New Surge of Countertrade?

Posted on August 8, 2011 by Michael Czinkota

International exchanges of goods and services are typically conducted with currencies, the value of which is settled by the four legs of trust, demand, supply, and risk. If any of these legs are weakening, substitute exchange methods emerge, based on … Read More →

Posted in International Business, Trade Policy | Tagged capital, change, countertrade, currency, dollar, euro, exports, financial crisis, government debt, governmental procedures, imports, international business, international marketing, international trade, marketing, non-monetary goods, outreach, trade, weakness | Leave a comment

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