Of course, when demand is down among the world’s global trading partners, little or no trade growth is likely to occur until a recovery begins Read More
A. Coskun Samli and I have published a new article in the Thunderbird International Business Review that examines the changing nature of marketing professionals and how they account for the growth in international marketing over the past 50 years. Read … Read More
Global marketing, through its linkages via goods, services, ideas, and communications, can achieve important assimilations of value systems. Read More
What more can corporations do to help promote greater wealth in poor countries? And do you agree that they have a responsibility to do so? Read More
When the long-standing rivalry between socialism and market orientation was resolved, market forces and the recognition of demand and supply directly affected human rights and the extent of freedom Read More
The Dr. Pepper logo in the U.S. version of Spiderman 2 was replaced overseas with the logo for Mirinda, a fruit-flavored soft drink that is more common outside the U.S.
No global marketer will rely on word of mouth alone, but the reality is that word-of-mouth-marketing still sells the most worldwide.
Publicity is a subset of public relations, which includes employee, investor and community relations; corporate communications; and other situations involving an organization’s communications with its publics.
Unilever saw an opportunity among low-income consumers in India who wanted to buy the company’s high-end detergents and personal care products, but couldn’t afford them. The company responded by developing low-cost packaging and other options that allowed it to offer … Read More
The culture of the region being researched will have an impact on how marketers conduct the research, what is asked, and the length or form of the information received. The willingness and ability of respondents to spend time on the … Read More
sending...