Cause-Related Marketing in International Business: What Works and What Doesn’t?

Recently, I co-authored “Cause-Related Marketing in International Business: What Works and What Doesn’t?”with Prof. Demetris Vrontis, Prof. Alkis Thrassou, Dr. Michael Christofi, and Dr. S. M. Riad Shams. The paper is published in the International Marketing Review. 

We brought together empirical and theoretical advancements connecting the research gap of cause-related marketing (CRM) changes in the international context. We also focused on how extant and emergent variables and constructs can be leveraged in order to develop insights into what does and what does not work in international business in the context of CRM.

Strategic Agility in International Business: A Conceptual Framework for “Agile” Multinationals

This February, the Journal of International Management published “Strategic agility in international business: A conceptual framework for “agile” multinationals,”an article I co-authored with Dr. S. M. Riad Shams, Prof. Demetris Vrontis, Prof. Zhanna Belyaeva, and Dr. Alberto Ferraris.

In this paper, we reviewed mainstream studies on agility in the international business context, discussing its relevance and proposing main aspects of strategic agility to clarify further this indistinct concept.Moreover, we provide a novel conceptual framework based on the integration of agility in different operational areas that organizations should foster in order to remain flexible in facing new developments. Our synthesis represents an innovative strategic direction for MNEs to understand better strategic agility, which clearly extends the concept of flexibility, while managing stakeholder relationships in order to develop key dynamic capabilities.

You can read the article here:  https://www.sciencedirect.com/science/article/pii/S1075425320300351

Expert talk: Martha Lawless from International Trade Commission

It was delightful to host Ms. Martha Lawless at my International Trade class this Wednesday. She covered topics from service trade, international e-commerce and trade barriers and shared her insights on government regulation, tax policy and the challenge with counterfiet products. Students were very engaged in the conversation and raised great questions. Thanks Ms. Lawless for the talk and we would love to have you again in the future!

Measuring International Services

In this video, Prof. Czinkota introduced the significance of international services in the United States and world economic activities.

International Marketing & Terrorism

In this video, Prof.Czinkota reminds the public that Terrorism is not  far from us, even more, it is a significant issue in international marketing.  Not only are emerging economies threatened by the rise of terrorism, but developed economies will be affected as well.Terrorism preparedness matters!