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May
20
The Global Rise of Social Media
As the Internet gains momentum worldwide, firms are using social media to undertake international marketing campaigns. Because social media are cost-effective, even small firms can market offerings to market niches around the world. Leveraging social networks can be especially effective … Read More
Posted in International Business
Tagged advertising, brand engagement, communication, cost-effective, culture, digital, environment, facebook, global, integrated communications, international, internet, marketing, Marketing and Strategy, markets, media, niche, Odnoklassniki, social media, social network, twitter, Vkontakte
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