Tag Archives: Marketing and Strategy

May 20

The Global Rise of Social Media

Posted on May 20, 2012 by Michael Czinkota

As the Internet gains momentum worldwide, firms are using social media to undertake international marketing campaigns. Because social media are cost-effective, even small firms can market offerings to market niches around the world. Leveraging social networks can be especially effective … Read More →

Posted in International Business | Tagged advertising, brand engagement, communication, cost-effective, culture, digital, environment, facebook, global, integrated communications, international, internet, marketing, Marketing and Strategy, markets, media, niche, Odnoklassniki, social media, social network, twitter, Vkontakte | Leave a comment

May 04

Relevance of International Business to Consumers

Posted on May 4, 2012 by Michael Czinkota

Here is a short video clip that reminds us as consumers why International Business is fundamental in the enjoyment of our daily lives.

Posted in Videos | Tagged business, consumers, economy, exports, global, globalization, international business, Marketing and Strategy, markets, relevance, trade | Leave a comment

Mar 30

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Posted on March 30, 2012 by Michael Czinkota

Photos from the conference! Created with Admarket’s flickrSLiDR.

Posted in Conference, Misc. | Tagged American Marketing Association, business, Cancun, Charles J. Skuba, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, Mexico | Leave a comment

Mar 30

Ways to Expand Participation to Improve the International Marketing Field!

Posted on March 30, 2012 by Michael Czinkota

The role of truthfulness and simplicity within marketing were discussed yesterday in Setting Things Right Through Marketing! How Can Your Business Do It!. One other aspect to take into consideration is Expanding Participation. International marketing needs to be truly international … Read More →

Posted in Editorials | Tagged American Marketing Association, business, change, Charles J. Skuba, culture, curative, curative international marketing, economy, education, environment, expanding participation, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets, trade | Leave a comment

Mar 29

Setting Things Right Through Marketing! How Can Your Business Do It!

Posted on March 29, 2012 by Michael Czinkota

We have already discussed the proposed new approach of international marketing in Curative International Marketing: The Next Step Up, and the need to assume responsibility for the problems caused through marketing Claiming Ownership of the Problems Caused Through Marketing. Today, … Read More →

Posted in Editorials, International Business | Tagged business, business ethics, competition, culture, economy, education, environment, ethics, global, globalization, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, markets, simplicity, truthfulness | 1 Comment

Mar 28

Reminder: AMA Global Marketing SIG Expert Forum, March 29 – April 1, 2012

Posted on March 28, 2012 by Michael Czinkota

Commencing tomorrow, March 29, 2012, the AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice” will be taking place in beautiful Cancun, Mexico, co-chaired by Dr. Andreas Pinkwart and myself. Attached you will find … Read More →

Posted in Conference, Current Events | Tagged AMA, AMA Global Marketing SIG Expert Forum, American Marketing Association, Business Practice, Business Theory, Cancun, education, Entrepreneurship, From Theory to Practice, global, information, international, international business, international marketing, International Marketing and Entrepreneurship, International Marketing and Entrepreneurship: From Theory to Practice, marketing, Marketing and Strategy, Mexico, practice, theory, Theory to Practice | Leave a comment

Mar 26

International Business Cartoon: Winners vs. Losers

Posted on March 26, 2012 by Michael Czinkota

Posted in Daily Cartoon | Tagged brain teaser, business, cartoon, competition, economy, environment, exports, fun, global, globalization, government, information, innovation, international, international business, international daily iconoclast, marketing, Marketing and Strategy, trade | Leave a comment

Mar 21

Continue to Grow and Profit From Your Business!

Posted on March 21, 2012 by Michael Czinkota

Financial Times Presents: Investing in a Sustainable Future March 29, 2012 Hudson, New York Now in its 4th year, the Financial Times’ Investing in a Sustainable Future conference is a must-attend for investors interested in learning what the leaders of … Read More →

Posted in Current Events, International Business, Misc. | Tagged business, competition, conservation, culture, economy, education, exports, freedom, fun, global, globalization, information, innovation, international business, Marketing and Strategy, markets, question | Leave a comment

Mar 15

Trabajando en la Redefinición del Marketing Internacional

Posted on March 15, 2012 by Michael Czinkota

Over the past couple of days there have been various posts on Professor Michael Czinkota’s editorial article, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. The importance of International Marketing has been discussed both as an aspect of international business … Read More →

Posted in Editorials, International Business, Spanish | Tagged American Marketing Association, business, change, competition, conservation, culture, economy, education, environment, exports, geography, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy, marketing internacional, markets, Spanish, trade | Leave a comment

Mar 13

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

Posted on March 13, 2012 by Michael Czinkota

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and … Read More →

Posted in Editorials, International Business, Misc., Spanish | Tagged American Marketing Association, business, change, culture, economy, education, global, globalization, government, information, innovation, international, international business, international marketing, marketing, Marketing and Strategy | Leave a comment

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Episode 18: J. Michael Farrell on the Panama and Suez Canals

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Tag Archives: Marketing and Strategy

Relevance of International Business to Consumers

AMA Global Marketing SIG Expert Forum on “International Marketing and Entrepreneurship: From Theory to Practice”

Ways to Expand Participation to Improve the International Marketing Field!

Setting Things Right Through Marketing! How Can Your Business Do It!

Reminder: AMA Global Marketing SIG Expert Forum, March 29 – April 1, 2012

International Business Cartoon: Winners vs. Losers

Continue to Grow and Profit From Your Business!

Trabajando en la Redefinición del Marketing Internacional

Trabajando en la Redefinición del Marketing Internacional – Hacer Cosas Correctamente y Hacerlo Correcto

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Video of the Day

Episode 18: J. Michael Farrell on the Panama and Suez Canals

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