Tag Archives: Marketing and Strategy

Feb 04

As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future

Posted on February 4, 2012 by Michael Czinkota

New Book from Professor Czinkota! As I Was Saying…Observations on International Business and Trade Policy, Exports, Education, and the Future In Stock: March 6, 2012. To Pre-order, Click Here. With a Foreword by Philip Kotler, the S.C. Johnson … Read More →

Posted in International Business, Misc. | Tagged as i was saying, book, business, education, Future, globalization, international, international business, Marketing and Strategy, new, observations, thoughts, trade, trade policy | Leave a comment

Jul 18

Creating a Global Presence: It Begins With Exporting

Posted on July 18, 2011 by Michael Czinkota

Globalization reflects a belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading but, for some products, will eventually disappear. As the inefficiencies of duplicating product development and manufacturing in each country … Read More →

Posted in International Business, Research Insights | Tagged advertising, consumer concerns, consumers, export, globalization, innovation, international, Marketing and Strategy, policy, product design, products, strategy, trade | Leave a comment

Jul 15

Diversify or Concentrate?

Posted on July 15, 2011 by Michael Czinkota

There are often questions related to diversity versus concentration when a company looks to allocate finite resources among various markets. Choices involve concentrating on a small number of markets or diversifying by growing in a relatively large number of markets. … Read More →

Posted in International Business, Research Insights | Tagged clients, concentrate, diversify, global, international business, international marketing, market saturation, Marketing and Strategy, marketing mix, markets, products | Leave a comment

May 02

How to Develop Global Products

Posted on May 2, 2011 by Michael Czinkota

Global product development is similar to domestic product development. It starts with ideas. While in the past these ideas might have come strictly from people in the home market, global product thinking draws on input from intermediaries, franchisees, and overseas … Read More →

Posted in International Business, Research Insights | Tagged book, global, international business, international marketing, Marketing and Strategy, product | Leave a comment

Apr 09

Episode 20: The Japanese Earthquake and International Business

Posted on April 9, 2011 by Michael Czinkota

In this episode of “Thoughts on International Business, Marketing, and Strategy,” Professor Czinkota and Professor Skuba of Georgetown University’s McDonough School of Business discuss the effects of the Japanese earthquake on international business. They discuss supply chain management, currency, and … Read More →

Posted in Videos | Tagged Charles J. Skuba, currency, globalization, international business, international marketing, Japan, Japanese earthquake, Marketing and Strategy, supply chain | Leave a comment

Dec 13

Wine marketing: A framework for consumer-centred planning

Posted on December 13, 2010 by Michael Czinkota

This article researches current practices, beliefs and attitudes of both wine producers and wine consumers in Cyprus to identify the factors that affect the industry Read More →

Posted in International Business, Misc., Research Insights | Tagged culture, information, international marketing, Marketing and Strategy, wine | Leave a comment

Nov 23

Exports and Innovation

Posted on November 23, 2010 by Michael Czinkota

“Global leadership requires a strong economy supported by innovation, entrepreneurship and expansion.” Read More →

Posted in Misc., Research Insights | Tagged exports, global, international business, Marketing and Strategy, trade, usa | Leave a comment

Nov 18

Planning Global Success

Posted on November 18, 2010 by Michael Czinkota

Every company gets a reality check when it examines its resources for global expansion. Read More →

Posted in International Business | Tagged book, competition, culture, exports, global, international business, international marketing, Marketing and Strategy | Leave a comment

Oct 20

Current Opportunities

Posted on October 20, 2010 by Michael Czinkota

When economic conditions get beter, companies can pounce on the markets they have researched and prepared for. Read More →

Posted in International Business | Tagged book, economy, exports, global, international business, Marketing and Strategy, trade | 2 Comments

Jun 03

Episode 8: The Service Boom

Posted on June 3, 2010 by Michael Czinkota

Prof. Czinkota and Prof. Skuba discuss the recent boom in the service industry, the international service market, and what we can expect in the future in this episode of Thoughts on International Business, Marketing and Strategy.

Posted in International Business, Videos | Tagged Charles J. Skuba, Marketing and Strategy, service economy | Leave a comment

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