Culture defines the behavioral patterns that are distinguishing characteristics of members of a society. It gives an individual an anchoring point, an identity and codes of conduct. Culture has 164 definitions in English alone but all of them accept that culture is learned, shared and transmitted across generations. Cultural awareness in business has been recognized over centuries. When the East India Company came and initiated the spice trade in India in the 17th century, its members embraced Indian cultural values in order to integrate with society and promote business. To be effective marketers across cultures and borders, companies must recognize that cultural differences exist and then adapt their approach to marketing accordingly.
By Victoria Galeano & Jerry Haar
When queried at a 1909 business meeting about the choice of colors available for his automobiles, Henry Ford replied that customers could have any color they wanted as long as it is black. Fast forward to the late 20th and early 21st centuries and consumers today are now in the driver’s seat (no pun intended). Publications such as Consumer Reports, CNET, and a myriad of other independent professional and consumer reviews of goods and services empower buyers, dictating to producers the style, features, and price ranges that consumers seek.
President Trump endorsed the RAISE Act; Reforming American Immigration for Strong Employment. This key new immigration legislation would aim to create a better screening process for who is allowed into the country. Priority would be given to those applicants who speak English, are financially self sufficient, and raise the national level of capability. A point based system (for example a Nobel Prize is worth 25 points) will help prioritize the extent of access and award of green cards to the United States. Countries such as Australia are already using such a assessment of value to society when issuing entry permits.
The bill is still quite a ways away from becoming law, which requires passage by Congress. But clearly it contributes to a useful national debate on immigration. For the time being,. RAISE aims to restrict new immigrants which depend on welfare, as well as protect US citizens from having their jobs threatened. For more details of the Bill please click here
Has the German emissions scandal affected US consumers?
In Germany, many consumers have been shocked by allegations of widespread emissions cheating. But in the United States, there is little awareness of events unfolding within Germany’s car industry. I explore these issues in my interview with Deutsche Welle.
Click here for the Video Clip: http://p.dw.com/p/2hXVM?em
When President Trump attended the G20 meeting in Hamburg, Germany, the aspects publicly reported were mainly uncontrolled demonstrators, burning Porsche cars and police at the end of their rope. Few benefits were attributed to the meeting. That is incorrect.