Foreword of My New Book “AS I SEE IT” By Claudia Fritsche

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Illustration by the cartoonist David Clark

H.E. Claudia Fritsche

Ambassador extraordinary and plenipotentiary

Washington D.C.

When I met Prof. Michael Czinkota in 2003, it had been less than 2 years since I had the privilege to establish the Liechtenstein Embassy in Washington. He immediately was very generous in offering to share his knowledge and experience. Since the field of economics is not my expertise, I was immensely grateful for his support in not only raising the profile of the Embassy but also helping me become acquainted with the many nuances and layers of the U.S. economy and its global impact. Since Prof. Czinkota was born and raised in Germany and was partly educated in an Austrian school very close to Liechtenstein, he is familiar with my country, with its history, its economic system as well as the trans-Atlantic cultural differences, therefore able to understand how the U.S. economy is viewed even from the perspective of a small country. Professor Czinkota further broadened his engagement with my country by teaching at the University of Liechtenstein.

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A New International Research Group

We are recruiting a planned research group specifically interested in international marketing and strategy under Prof. Michael Czinkota’s mentorship. The group is based both at Georgetown University in Washington, D.C and the University of Kent in Canterbury, U.K.. The group conducts and supports new research in international marketing, and examines global shifts that are affecting business, policy, and daily life. Please sign up here if you would like to participate in and communicate with our work. We look forward to exchanging thoughts and working with you.

Freedom and Globalization: Simultaneously Possible

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Source: http://xlcatlin.com/

Prof. Dr. Michael Czinkota and Dr. Valbona Zeneli

 

Globalization, trade and investment deserve our ”Thank You” for their achievements. Yes, currently, in Europe and the United States, popular discontent is forcefully expressed. An introvert trend has emerged, fed by nationalism, populism, xenophobia and anti-globalization rhetoric.

Globalization is not new; it has existed for centuries. What is different today is the speed of globalizing the world, made possible by new technologies, transportation networks, media, and international marketing. Many claim that never before in history has there been so much evidence about strong opposition to globalization. However, any comparison with the past is highly inaccurate. Only few records of resistance to globalization have been preserved for us today.

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Donald Trump- Economic Fright or Miracle? (in German)

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After a heated and arduous election campaign, it is clear that Donald Trump has won the race for the US presidency. The candidate, who is particularly striking in the election campaign with outrageous speeches and full-bodied announcements, promised to create 25 million jobs, invest massively in the infrastructure, and re-establish trade agreements. So what is coming to the US? Foreclosure and isolation, new tariffs and exploding state debts – How many expert prophesies are there? Will Trump lead to an economic catastrophe or a new miracle? And who are actually Trump’s economic policy consultants? Astrid Petermann discusses with Michael Czinkota, a professor at the Georgetown University in Washington and Valentin Hofstätter, analyst and US expert at Raiffeisen Research, in the Austrian economic magazine SALDO.

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Why International Marketing strengthens Freedom

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Source: www.dreamstime.com

You may ask what freedom has to do with international marketing. Freedom is about options. If there is no alternative, there is no freedom. A true alternative provides the opportunity to make a decision, to exercise virtue. In the blaze of the klieg lights, it is easy to make the “right’’ decision. at is not an exercise in virtue, because real alternatives arr effectively removed. e true selection among alternatives takes place in the darkness of night when nobody is looking.

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