Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad


In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and its problems, integration and proximity, and doing the right thing and in the correct manner.

Today we will discuss:

Integración y Proximidad – Integration and Proximity
This section touches on the importance of communicating with critics of the field, addressing the norms that are used within the field, and getting personally involved as fundamental to the role of international marketing.

To access the rest of this section, click here.

 

Other ways of working with the redefinition of International Marketing:
1.El Contexto en el Campo
2.Verificar la Realidad: Observen el Mundo y sus Problemas

To read the previous postings on this editorial, click on the following links:
1. ¡Marketing Internacional y Su Importancia!

2. Marketing Internacional – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4.¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?.

Trabajando en la Redefinición del Marketing Internacional – El Contexto en el Campo

In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and its problems, integration and proximity, and doing the right thing and in the correct manner.

Today we will discuss:

El Contexto en el Campo – Context in the Field
The main objective of International Marketing is to guarantee that transactions are carried out in the most effective and efficient manner, to understand there are many unmet necessities around the world, and to improve people’s standard of living.

The aim should always be to make a breakthrough in global society. And it is important that simplicity be maintained.

To view the entire section, click here.

 

To read the previous postings on this editorial, click on the following links:
1.¡Marketing Internacional y Su Importancia!

2. Marketing Internacional – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4.¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?.

¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

The following is the third part of Professor Michael Czinkota’s editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

To find the first and second part of this editorial visit Marketing Internacional y Su Importancia! y Marketing Internacional – ¿Cuales Son Los Beneficios?, respectively.

To access part 3, click here.

Continue to visit Professor Michael Czinkota’s blog to view the following installments of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

¡Marketing Internacional y Su Importancia!

The following is the first installment of Professor Michael Czinkota’s  article “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

In this segment, the importance of international marketing is touched on. It has not only led to the accumulation of benefits amongst consumers but also entire countries, businesses and their employees.

You can find the rest of part 1 in Spanish here.

Coming soon: The second installment of Professor Michael Czinkota’s “Marketing Internacional Curativo: Nuevo Enfoque en el Campo“. Stay tuned.