Turkey: Rising olive oil output requires better marketing.

İZMİR – Anadolu Agency for Hurriet Daily News

The global olive oil market is already facing a new serious player. Turkey has been methodically raising the output and export to the global market.

“The olive oil yield this year is expected at 190,000 tons. It will exceed 300,000 tons in one or two years under good conditions,” Çetin told Anadolu Agency, adding that the Agriculture Ministry forecasts output to reach 700,000 tons in the near future.

“A strategy is needed to market this increased yield, both domestically and internationally,” he said.

Çetin was voicing a common concern in the sector that prices could dramatically drop in the event of higher output. He suggested that a possible solution may be to boost domestic consumption through campaigns informing people about the health benefits of olive oil.

Consumption per capita has recently increased from 500 grams annually to nearly 2 kilograms, but there is still room for improvement, Çetin stressed.

The Agriculture Ministry’s goal is for consumption to reach 5 kilograms per capita annually.

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The Answer to the Salt Riddle

If you did not get a chance to read the previous entry about salt and its historical importance, read it here.
I appreciate all the reader contributions.  It is the readers who make this blog successful and the comments create a fantastic forum for discussion and I urge you to subscribe, continue commenting, and take part in the discussion.

The answer after the break.

The question was two parts, 1) What commodity today is most like salt was in historical times in its paramount importance? and 2) What will soon be the rare commodity in the world that will have a great effect on global politics and business?

My answer to part one:  One reader brought up phosphor.  Although it commands a high price because of its relative scarcity, it also does not have the universal importance that salt had and still has.  It has, in fact, many everyday applications, but we do not see wars fought over phosphor reserves.

maciej, you were right!  The real answer is oil!  Oil runs the world and has myriad applications in everything from fuel to plastics.  No one questions the importance of this black gold.  Turn on the news any day and you will see something relating to this substance of modern importance.  Yahoo! News has a whole section dedicated to Oil and Gas News.  Fortunes are made, wars are fought, territory is disputed, political and military decisions are made, and business deals are contracted all over petroleum.

My answer to part two:  maciej, you were right again!  In the next century or so, experts predict the next scarce resource will be drinking water!  Already 40% of the world population has no access to clean drinking water.  That number will only increase as world population skyrockets, development spreads and demand consequently increases, and water becomes more and more valuable.  Water has caused conflict in recent international relations incidents and that will continue to be the norm.  As there becomes a water shortage, there may be wars over water.  Countries will have to start taking into account their water resources when making decisions.  Certain organizations are trying to help ameliorate the problem.

Some have suggested assigning water rights instead of treating rivers and streams as free resources such as air.  Does this mean a whole new industry managing these rights?  What will the effect of water shortage be on international business in general?  Are we all in for a Malthusian nightmare?  Or will technology develop to help us past this crisis (and what will the business surrounding that technology look like?)?

You must have an opinion of some of this…so COMMENT!!