Has the German emissions scandal affected US consumers?
In Germany, many consumers have been shocked by allegations of widespread emissions cheating. But in the United States, there is little awareness of events unfolding within Germany’s car industry. I explore these issues in my interview with Deutsche Welle.
If you are interested in reading a little bit more extensively about how consumers have been affected by the financial conditions, I recommend reading this recently released report by the Boston Consulting Group. They describe and contrast the consumer climates in several different regions, highlighting key differences between Western nations and the BRIC( Brazil, Russia, India, China) markets. The report ends with six suggestions for businesses to adapt to the new consumer conditions.