FMP 3: Promoting Freedom and Building Bridges

In a global setting, freedom can take on many dimensions. Privileges and obligations that are near and dear to some may well be cheap and easily disposed of by others. The views of one society may differ from views held in other regions of the world. Such differences then account for misunderstandings, surprises, and long-term conflicts. Continue reading

FMP 2: A $6 Billion Opportunity

People talk about the large segment of the world population that is poor and therefore supposedly excluded from any international marketing efforts; the World Bank’s former president called them the 3 billion $2-a-day poor. By contrast, international marketers see them as an attractive $6 billion-a-day opportunity for valuable exchanges. Continue reading