American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Program

  Conference Co-Chairs and Program Co-Editors:

      Michael R. Czinkota        and       Andreas Pinkwart

Georgetown University                      HHL Leipzig

Here’s the Program for the American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2012 Conference at Cancun, Mexico from March 29 to April 1, 2012. The conference theme is: “International Marketing and Entrepreneurship: From Theory to Practice”

Click Here to View- AMA SIG 2012 Conference Program

For more information about the conference, kindly visit: www.amaglobalsig.msu.edu