A NEW BOOK FOR TEACHING AND RESEARCH AT CHRISTMAS

 

Contact: Michael Czinkota                                  Direct Phone Number: 202-687-4204

czinkotm@georgetown.edu                                Book Ordering Link:https://bit.ly/2B2LAZS

Why does a Georgetown University professor write about the soul and international business? Because they’re closely interlinked! An analysis of a new world, terrorism, the future of trade, and the search for the soul are what you find in this book.

 “In Search for the Soul of International Business”, by Michael Czinkota hits the shelves just when needed most, given new environments, new approaches, new emotions and new commitments.

 “I consider the soul the center of our aspirations and inspirations. Loss of soul typically connotes death. Maintaining a soul offers a reference point and stability. For one’s progress in thinking I aim to supply both content and context.”

Author Bio: Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business of Georgetown University and the University of Kent in Canterbury. He served in the U.S. government as the Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Committee in Paris and as senior trade advisor for Export Controls.

Over the past 30 years he is consistently listed in every international marketing and business ranking as a top 20 author. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered Institute of Marketing. He received the AMA Lifetime Achievement Award in 2007. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota.

Book Info:Trade and globalization inundate us with constant information, new concepts, and endless data. Individuals are caught in the whirl-wind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul.

With a foreword by Ambassador Dr. László Szabó ,a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book jumpstarts the reader’s ability for a comprehensive understanding of pressing international business and trade issues and their linkage to the soul.

Contact Info: FIX Book Website:Authors Website: http://www.michaelczinkota.com, email: czinkotm@georgetown.edu, Phone: 202-687-4204, Social Media: https://www.facebook.com/czinkotm

Sheri E. Dean, Marketing Director, Business Expert Press and Momentum Press 919-612-6706

Get the inside scoop on the story behind this book by contacting Michael Czinkota at czinkotm@georgetown.edu

Buy this book at https://bit.ly/2B2LAZSor at Amazon.com

Martha Lawless speaks to students at the First Year Seminar

It is a pleasure to have Ms. Martha Lawless, chief of the Services Industry Research Division of the U.S. International Trade Commission, as guest at our Seminar!

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What a great opportunity for the students to learn about her work directing the USITC’s project on Global Digital Trade for the U.S. Trade Representative. She is a regular contributor to USITC’s research, focused on reporting the effects of new technology on the services and manufacturing sectors, the impact of policy barriers to trade in services, and the influence of corporate finance and other competitiveness factors on international trade.

Ms. Lawless was the project leader and primary author for the USITC’s two previous reports on digital trade, delivered to the Senate Finance Committee in 2013 and 2014.

Prior to joining the USITC, she was the director of the Corporate Risk Advisory Group at UBS Investment Bank in London, advising over 200 multinational companies on currency, interest-rate and commodity risk management, and Lecturer in Economics at Sussex Downs College.

Ms. Lawless received an A.B. in History and Economics magna cum laude from Harvard University, M.B.A. in International Finance from Yale University, and M.Sc. in Economics from Trinity College Dublin.

To know more about the First Year Seminar previous guests, please click here.

The local brand representative in reseller networks | Journal of Business Research | Part 3: Research Methodology

  • This paper was published in the Journal of Business Research. Full article can be found at here.

Professor Suraksha Gupta, University of Kent

Professor Naresh K Malhotra, Georgia Institute of Technology

Professor Michael Czinkota, Georgetown University

Professor Pantea Foroudi, Middlesex University

ISSN 0148-2963

Drawing on the theory of rational choice, this paper proposes that the characteristics that attract resellers are leadership qualities, entrepreneurial nature, advisory skills, compatible attitude and charming personality. Also, this paper will identify those characteristics of a local brand representative, which influence resellers’ brand preferences and ultimately build reseller brand loyalty. Additionally, the current study contributes to the existing literature on industrial branding which describes the management of reseller networks.

 

 

There Is Sunshine Above the Clouds (Part 9)

Part 9: Increasing University Appeal.

Universities have a special role to play in the development of new methods and measuring instruments. The focus on providing students and society with a special tool kit which allows others to better evaluate, understand and cope with similarities and differences will be crucial. Important is also the selection of information that firms need to know. In an era where information overload replaces information scarcity, it must become the task of universities to enable others to maximize their learning with a paucity of materials.

Universities need to demonstrate the benefits they can offer. When one considers the expansion and influence of the Roman Empire, it turns out that force played only a small role. Rather, by offering market places, roads, language, laws, and linkages, the Romans provided efficiency, safety, consistency, communication and insights within their realm.  Outsiders then were not forced to join, but did so because affiliation offered the opportunity to live a better life. Universities need to achieve such voluntary interest as well. Given their knowledge base, their human talent and their cross-disciplinary capabilities, universities need to make the cost of non-collaboration unreasonably high to firms, so that they become a sought after source and partner.

This post is part of a series by Michael Czinkota of Georgetown University and Andreas Pinkwart of Handelshochschule Leipzig on international business research and the new role of universities. Find Part 8 here.