Tag Archives: Rise of the Consumer

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Dec 03

Marketing Management Column #2 – Part 2

Posted on December 3, 2009 by Michael Czinkota

A continuation of my second column in Marketing Management. Read it after the jump. Consumer Behavior Issues 1) Cultural adjustment. Our study revealed a seeming dichotomy in regard to cultural assimilation. While there is a strong belief that cultures around the … Read More →

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Nov 24

Marketing Management #2 – Part 1

Posted on November 24, 2009 by Michael Czinkota

The first part of my second column in Marketing Management. Read it after the jump. Here we present more issues which will shape the future of marketing management in the changing global business environment. These are the latest findings from a … Read More →

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