What started as a simple idea over two years ago, has grown into a law that very well may be passed through the new Conservative leadership of Britain’s, Theresa May. The new Prime Minister of the UK has been insistent on passing “safeguards” that would allow children, once they turn 18 to delete any derogatory or incriminating former social media posts, photos, and even comments.
Each article, blog post and the accompanying cartoon (remember, a picture can be worth a thousand words) are thought opportunity to chew on, which the reading taking only a very short time – and the major investment being made in the chewing. I hope that the opportunity for comparisons, the recognition of the presence both of rapid shifts but also of permanence, and the appreciation that in many instances the future was 2000 years ago, provides for good thought stimuli. Be it for bedtime reading, for beefing up on a topic before a “wise table dinner”, or just for racking the brain, I wish you well with these blog posts. There is the old Native American saying that “When storms come about, little birds seek to shelter, while eagles soar.” By reading and enjoying this blog, you are hopefully likely to prefer the altitude of the eagles!
In my many commentaries and editorials over the decades, I provide a long-term perspective of issues, campaigns, and phenomena. Going beyond the flavor of the month and conveying a perspective of historic embeddedness is the key purpose of this blog. We can learn from the past, not only by understanding what was done before us, but also by appreciating the context in which changes occur. The commentary format allows the reader to escape the major studying approach.
Ongoing involvement with policy makers and firms has taught me that many people do not read academic books or even high-quality journal articles. Working one’s way through them is typically considered too laborious and insufficiently stimulating. However, decision makers do read short pieces, articles, and commentaries. The opportunity to communicate with leaders is much higher with the short piece. Of course, the comments usually need to be based on a background of significant research and understanding of an issue. Yet, short writings are instrumental in bringing issues to the fore, and, eventually, in precipitating understanding and perhaps even change.
As the Internet gains momentum worldwide, firms are using social media to undertake international marketing campaigns. Because social media are cost-effective, even small firms can market offerings to market niches around the world.
Leveraging social networks can be especially effective in emerging markets and developing economies, where consumers may be less receptive to traditional Western forms of marketing communications, such as TV and print advertising.
Some cultures appear to lend themselves especially well to social media marketing approaches. For example, collectivist cultures characterized by a high need for social affiliation and respect for peers are likely to value the brand-oriented interaction available through social media. China is one of the top users of e-mail and social media worldwide, and the Chinese tend to exhibit a strong preference for online media that enhance social relationships. The market for credit cards in Russia is still emerging, and finding information on the credit worthiness of cardholders is challenging. Banks leverage social sites, such as Vkontakte and Odnoklassniki, to identify potential users with strong potential credit ratings.
Marketing communications using social media represent the new frontier in international marketing. Social networks are considered increasingly critical to any interactive marketing communications program. Marketers aim for brand engagement; that is, they want customers to develop a personal relationship with the brand. Social media represent perhaps the best means for achieving this closeness.
April 18, 2012 marks the end of the World Economic Forum on Latin America 2012 in Puerto Vallarta, Mexico. It concluded with a call to end “archaic thinking, outdated notions of hierarchy and the lack of dedication to excellence in education,” while promoting a “commitment to education, inclusion, social responsibility and sustainable growth” amongst young leaders.
For Latin American businesses to thrive in the global economy and in environments where there is distrust or even hostility towards private enterprise, they must be solidly focused on engaging stakeholders and incorporating the communities in which they operate into their business models. With Latin American student performing poorly in educational benchmarking assessment, the importance of raising the quality of education amongst these countries was made. In addition, the role of the Internet, social media and other communications technology was strongly emphasized. They are means that are becoming essential for stakeholder engagement and for creating conversations between people.
For more information about the meeting, please visit:www.weforum.org/latinamerica2012.