Over the past couple of days there have been various posts on Professor Michael Czinkota’s editorial article, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. The importance of International Marketing has been discussed both as an aspect of international business and as an academic field. There are clear benefits to international marketing (third installment), but there are also areas that could use improvement (fourth installment.

There are also four different approaches that are presented in order to demonstrate the various ways of working within the new definition of international marketing. They include The Context on the Field – El Contexto en el Campo, The World and its Problems – Verificar la Realidad: Observen el Mundo y sus Problemas, Integration and Proximity – Integración y Proximidad, and Doing the Right Thing and Correctly – Hacer Cosas Correctamente y Hacerlo Correcto.

Professor Michael Czinkota’s conclusion on working with the new definition of international marketing from his editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, is available here.

To access the previous installments of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, navigate through the following links:
1. ¡Marketing Internacional y Su Importancia!

2. ¡Marketing Internacional! – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4. ¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?