Trabajando en la Redefinición del Marketing Internacional

Over the past couple of days there have been various posts on Professor Michael Czinkota’s editorial article, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”. The importance of International Marketing has been discussed both as an aspect of international business and as an academic field. There are clear benefits to international marketing (third installment), but there are also areas that could use improvement (fourth installment.

There are also four different approaches that are presented in order to demonstrate the various ways of working within the new definition of international marketing. They include The Context on the Field – El Contexto en el Campo, The World and its Problems – Verificar la Realidad: Observen el Mundo y sus Problemas, Integration and Proximity – Integración y Proximidad, and Doing the Right Thing and Correctly – Hacer Cosas Correctamente y Hacerlo Correcto.

Professor Michael Czinkota’s conclusion on working with the new definition of international marketing from his editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, is available here.

 

To access the previous installments of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, navigate through the following links:
1. ¡Marketing Internacional y Su Importancia!

2. ¡Marketing Internacional! – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4. ¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?

¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

The following is the third part of Professor Michael Czinkota’s editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

To find the first and second part of this editorial visit Marketing Internacional y Su Importancia! y Marketing Internacional – ¿Cuales Son Los Beneficios?, respectively.

To access part 3, click here.

Continue to visit Professor Michael Czinkota’s blog to view the following installments of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

Marketing Internacional – ¿Cuales Son Los Beneficios?

As promised, the following is the second part to “Marketing Internacional Curativo: Nuevo Enfoque en el Campo” by Professor Michael Czinkota.

This segment takes a further look at the benefits of International Marketing amongst businesses and their employees.

To read part 2 of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, click here.

To access part 1 of this editorial visit ¡Marketing Internacional y Su Importancia!

Stay tuned to Professor Michael Czinkota’s Blog for the 3rd installment of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

¡Marketing Internacional y Su Importancia!

The following is the first installment of Professor Michael Czinkota’s  article “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

In this segment, the importance of international marketing is touched on. It has not only led to the accumulation of benefits amongst consumers but also entire countries, businesses and their employees.

You can find the rest of part 1 in Spanish here.

Coming soon: The second installment of Professor Michael Czinkota’s “Marketing Internacional Curativo: Nuevo Enfoque en el Campo“. Stay tuned.

Answer to the International Business Jeopardy Question from 8/7

What is the most widely spoken language on Earth?

 

Answer: Mandarin Chinese. About 726 million speak Mandarin Chinese, most of them in China. About 397 million speak English and other 400 million use English as a second language. About 274 million speak Russian, 254 million speak Hindi and 251 million speak Spanish.