Visitors from Iceland

This week, we have very special visitors from Iceland here at the Georgetown McDonough School of Business. The group is headed by Dr. Svala Guðmundsdóttir, associate professor at the University of Iceland, and is formed by other faculty members from the University of Iceland, business executives and government officials. 

The idea of their visit is to promote good discussions, share new insights and have constructive dialogue about main current topics in business.  

Iceland (1)

Five lectures are planned for the group, including my presentation about International Trade and Policy. Other subjects covered are Corrupt Practices Act by Prof. Thomas Cooke; Entrepreneurship by Prof. Alyssa Lovegrove; International Marketing by Prof. Charles Skuba; and Global Management by Prof. Jozsef Szamosfalvi.

Iceland4 (1)

Iceland2 (1)

The Honorable Merchant in International Marketing Session 2

——Thursday, April 17——
All sessions will be held in the Salón Cielo

14:30 – 16:00

Session 2: The Honorable Merchant and Industrial Leadership Moderator: Frank Franzak (Virginia Commonwealth University)
A Study of Customer Life Time Value and its Impact on Customer Retention
Kavita Sharma (Delhi University) and Arshi Zareen (Delhi University)

An Analysis of Trust Based Customer Relationships
Kavita Sharma (Delhi University) and Swati Gupta (Delhi University)

Effect of Socially responsible behaviour of a firm on brand trust and brand loyalty
Auhud Gronfula (Brunel University), Suraksha Gupta (Brunel University) and Vishanth Weerakody (Brunel University)

Influence of gender on business negotiations in emerging countries
Suraksha Gupta (Brunel University), Shyama Ramani (Brunel University), Nick Lee (Brunel University) and John Rudd (Brunel University)
16:00 – 16:15 Break

16:15 – 17:15 Workshop II – Social Media Concerns: Balancing Competing Demands
Leader: Camille Schuster (California State University)

17:15 – 17:45 Delphi Round 2
Michael Czinkota (Georgetown University)
Thomas Cooke (Georgetown University)

Kim Boeckmann (Georgetown University)
Dinner (at leisure throughout the resort)


The Honorable Merchant in International Marketing Session 1

——Wednesday, April 16——
17:00 – 18:00 AMA Global Marketing SIG Board of Directors Business Meeting
Dinner (at leisure throughout the resort)
19:30 – 20:30 Welcome Reception – Playa Caribe
——Thursday, April 17——

All sessions will be held in the Salón Cielo
9:00 – 9:20 Opening Address: Why is the Honorable Merchant Important today?
Michael Czinkota (Georgetown University)
9:20 – 9:40 Exercise: Establishing Benchmarks for the Honorable Merchant
Thomas Cooke (Georgetown University)
Kim Boeckmann (Georgetown University)
9:40 – 10:00 Break
10:00 – 11:30 Session 1: Is honesty always the best policy? Moderator: David Griffith (Lehigh University)
Corporate social responsibility and performance: What type of relations with customers and suppliers should firms have?
Diane-Gabrielle Tremblay (University of Québec)
Cultural Orientation, Personal/Social Motivation, and the Use of Social Media in Consumer Complaint Behaviors: An Empirical Study in the US and China
Raymond R. Liu (University of Massachusetts, Boston), Guang-Xin Xie (University of Massachusetts, Boston), Jessie M. Quintero Johnson (University of Massachusetts, Boston)
The Role of Cultural Distance in Business Relations: A Transaction Cost Analysis Perspective
Aniruddha Pangarkar (The University of Texas at El Paso), Fernando R. Jiménez Arévalo (The University of Texas at El Paso)
11:30 – 12:30 Workshop I – International Marketing: Health First, followed by the Cure
Leader: Rüdiger Kaufmann (University of Nicosia)
12:30-14:00 Lunch (at leisure throughout the resort)
14:00 – 14:30 Keynote Speech: “”The Honorable Merchant or the Devil Incarnate: How Should Marketers Interact with Temptable Consumers?” Aaron Ahuvia, Marketing Professor (University of Michigan-Dearborn College of Business)