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Nov
30
The Janus Face of International Marketing – Part 2
Distorting aspirations. As economic growth in emerging markets allows millions of people to enter the middle class, it brings great new opportunities for them to improve the quality of their lives. It also exposes them to the challenge of rising … Read More
Posted in Editorials
Tagged cultural differences, culture, international marketing, janus, marketing appeal, misunderstandings, products, services, two faces
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