An Early Announcement Academy of Marketing Science World Congress University of Kent Canterbury, UK, July 20-23, 2021

Kent Business School, University of Kent, UK- World Marketing Congress

The 2021 Congress will provide an opportunity to connect with marketing scholars and colleagues from around the globe. It will provide a supportive forum for insightful ideas and engaging discussions about topics across the marketing spectrum through expert panel sessions, special topic sessions and peer-reviewed, cutting edge research presentations.

The Congress will be held at Kent Business School’s (University of Kent) Canterbury campus located in the historic and picturesque city of Canterbury in the UK. Canterbury is located an hour from London and has equally close connections to continental Europe (it is quicker to get to Paris from Canterbury than it is to get to Manchester!). It is home to UNESCO World Heritage Sites such as Canterbury Cathedral and has a unique place in the history of England through these connections and others. Written about and frequented by authors such as Chaucer and Dickens, the City has a long and deep-rooted history. For a small city, it punches above its weight and has much to offer!

Program Chairs 

 Call for Papers (some details subject to change)

In search for the soul of Marketing

Through the poetry of St John Henry Newman and the composition of Edward Elgar, we are offered a vision about the nature of one’s “soul” as the very essence of their living being. In light of rapid technological and societal change, we may ask questions about the “soul” of our discipline; the body of marketing changes shape rapidly, however, we should not lose sight of its soul. “Where is the life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” So asked the great poet TS Elliott in 1934. These questions are more applicable now than ever, in our data-driven world where technology has proliferated and become ubiquitous, and where a myriad of global challenges are at the forefront of our minds.  

Set within the historic City of Canterbury (Kent, UK) we invite you to come and contemplate these challenges in the footsteps of Chaucer, Dickens, Austen and others. Home to three UNESCO World Heritage Sites and at the center of the “Garden of England”, the Congress offers a unique setting to explore these themes within an hour of London and with close connections to continental Europe. 

The “soul” centers our activities and inspirations. Leading on from prior congress themes about “discovery with social impact” and “enlightened marketing”, the AMS WMC 2021 will provide an ideal opportunity for a marketing “pilgrimage” where scholars can reflect on and share ideas about the changing nature and “soul” of marketing as a discipline, in a collegial and open forum. New knowledge tackling global and economic challenges will be developed, presented and explored, continuing a tradition of collegial debate around the concept of marketing and its contribution to business and society at large, further strengthening our academic community. 

A search for the soul of marketing which in a setting like Canterbury and its Cathedral will certainly provide us with many opportunities for new thought and actions. For any queries please contact the conference committee. We all look forward to seeing you in Canterbury. 

Can We Really Delete The Past? A British Campaign Aims To Do Just That

What started as a simple idea over two years ago, has grown into a law that very well may be passed through the new Conservative leadership of Britain’s, Theresa May. The new Prime Minister of the UK has been insistent on passing “safeguards” that would allow children, once they turn 18 to delete any derogatory or incriminating former social media posts, photos, and even comments.

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British Manufacturers Remain in Favor of EU membership Despite Sluggish Demand

By Duncan Tift – Deputy Editor, West Midlands for BusinessDesk.com

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BRITAIN’S manufacturers remain overwhelmingly in favour of staying in the EU, according to new research published today.

Read also: U.K. Unemployment Falls While China Growth Cools: Global Economy

EEF, the manufacturers’ organisation, said the findings of its research showed that 85% of manufacturers in the UK would vote to remain within the EU.
In stark contrast, just 7% would vote to pull out.
The most positive support for staying in the EU comes from companies with more than 250 employees, where 90% would opt to stay in and not a single company would vote to come out.
The figures are in line with the last poll EEF carried out in September 2013 and come in spite of the continued economic problems of the Eurozone.
The current economic climate within the EU remains sluggish and despite recent hopes of recovery, orders placed with British manufacturers is a cause of concern for many SMEs.

Domestic trade is driving the UK economic recovery

By , 6:00AM BST 22 Apr 2014

Small and medium-sized businesses (SMEs) believe domestic trade is single-handedly powering the UK’s economic recovery, but fear the improving pound could mar their export opportunities further afield.

While company chiefs expect some improvement in the business environment this year, they are still plagued by worries over the state of the global economy, the eurozone and currency volatility, according to a new report.

Full Story here.

image from:http://www.purefx.co.uk/

U.K. Industrial Production Report

U.K. industrial production probably rose for a third month in February, according to a survey of economists before an April 8 report. The median forecast calls for a 0.3 percent increase from January. The figure and April 11 data on construction are the last major output indicators before the Office for National Statistics publishes its estimate of first-quarter gross domestic product at the end of the month. The National Institute of Economic and Social Research will publish its own GDP estimate after the production report.

Image from BBC. Read the full article on Businessweek.