This is a preview of my new book, Global Business: Positioning Ventures Ahead to appear with Taylor and Francis in early 2011. I will be posting little snippets from the book every once in a while. I encourage you to read, comment, share, and your thoughts to the comment section. And look for the book in June.
As we write this, governments worldwide are working to counteract the 2009 economic crisis by developing stimulus plans. The efforts of any one nation will have an impact globally because national economies are intertwined, but economic activity is highly concentrated among a few players – the U.S., European Union, Japan, China and Canada – who account for more than 75 percent of the world’s economy. That clout makes it critical for U.S. companies to become more involved in international marketing, whether it is export-import trade, licensing, joint ventures, wholly-owned subsidiaries, turnkey operations, or management contracts.
Please Comment: Do you think the protectionist measures that are being enacted as a part of the stimulus plans will help or hurt domestic economic recovery? What is the best way for governments to react to the recession? Do you think that a global outlook is key to recovery?