International Marketing 10th Edition is available now

It is with great pleasure that professors Michael Czinkota and Ilkka Ronkainen at Georgetown University present the tenth edition of their International Marketing textbook.
In the rapidly changing world of business only a small portion of textbooks ever see a second edition, much less a tenth one. Publishers change, markets move in new directions, competitors emerge, and authors adjust their commitments to new life situation. So we are very pleased to have served and led the international marketing community for over 30 years now, which, of course, is largely a sign of the continued faith and confidence of our colleagues in our work. The book has also been translated into 15 langages, among them:
We thank all users of our book International Marketing for allowing us to shape the field and have a major impact on what people know about international marketing.
Now available at Amazon and Cengage

27 thoughts on “International Marketing 10th Edition is available now

  1. 10/12/2016 @ 08:58:05 In my view, does a excellent job of covering issues of this type! While often deliberately contentious, the posts are more often than not thoughtful and thought-provoking.

  2. It is appropriate time to make a few plans for the future and it’s time to be happy. I have learn this submit and if I may I wish to suggest you some fascinating issues or advice. Maybe you could write subsequent articles referring to this article. I wish to read even more things approximately it!

  3. Magnificent beat ! I wish to apprentice at the same time as you amend your web site, how could i subscribe for a blog website? The account aided me a applicable deal. I have been a little bit familiar of this your broadcast offered shiny transparent idea

  4. Pingback: A review of 2012 and a look ahead of 2013 | Professor Michael Czinkota

Leave a Reply