Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration

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Hello! I am sharing an abstract of a new paper published in The Synergy of Business Theory and Practice. Special thanks to Hans, Evangelos, Maria, and Dolores. Find a link to the complete paper attached below.

This contribution aims to cover a literature gap as to conceptualizing the nexus between sustainable corporate policy and globalization phenomena challenges exemplified by migration. The work is designed as a conceptualized chapter derived from a synthesis of discussed concepts and a case study of migration based on documentary analysis. Based on a review on mainstream literature on a still scattered and ambiguous body of knowledge in the research stream of corporate and/or business diplomacy, the work suggests a synthesis of the two concepts with international curative marketing for sustainable corporate policy. The contribution suggests a distinction between business and corporate diplomacy complemented by multidisciplinary concepts derived from the curative international marketing paradigm and a distinction between legitimacy and reputation-orientated corporate mindset.

https://www.researchgate.net/publication/335019120_Curative_International_Marketing_Corporate_and_Business_Diplomacy_A_Triple_Application_for_Migration

Is China taking U.S. Business Secrets?

On Tuesday, February 19th, the U.S. Government stated that China’s military is connected to “Comment Crew,” the same hacking group which attacked Coca-Cola, military contractor Lockheed Martin, and the EMA security division RSA, among many others.

Comment Crew allegedly has access to blueprints of America’s energy systems and trade secrets to from some of the United State’s largest corporations. The threat of a cyber attack from China can be major and can have negative economic and diplomatic implications. Tom Kellerman, former commissioner of President Obama’s cyber security council and current head of cyber security at Trend Micro, estimates that hundreds of billions of dollars a year could be in jeopardy if trade secrets are being stolen, particularly since it is not one machine but entire systems which are at risk.

Along the lines of technology theft, Georgetown University is implementing new security measures for its students with regards to hacking and laptop thefts. Clearly, technology protection is rising to a crucial level of importance.