International Business, 9th Edition

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Hello! I am pleased to announce the upcoming publication of a new edition of International Business in collaboration with Cambridge University Press. This book is expected soon in the next coming months, and I am very excited for its release. If you are interested in getting your copy of the text signed, please contact me via email.

The updated cover for the new version!

Here is a brief description from Cambridge University Press:

“Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.”

Cause-Related Marketing in International Business: What Works and What Doesn’t?

Recently, I co-authored “Cause-Related Marketing in International Business: What Works and What Doesn’t?”with Prof. Demetris Vrontis, Prof. Alkis Thrassou, Dr. Michael Christofi, and Dr. S. M. Riad Shams. The paper is published in the International Marketing Review. 

We brought together empirical and theoretical advancements connecting the research gap of cause-related marketing (CRM) changes in the international context. We also focused on how extant and emergent variables and constructs can be leveraged in order to develop insights into what does and what does not work in international business in the context of CRM.

Strategic Agility in International Business: A Conceptual Framework for “Agile” Multinationals

This February, the Journal of International Management published “Strategic agility in international business: A conceptual framework for “agile” multinationals,”an article I co-authored with Dr. S. M. Riad Shams, Prof. Demetris Vrontis, Prof. Zhanna Belyaeva, and Dr. Alberto Ferraris.

In this paper, we reviewed mainstream studies on agility in the international business context, discussing its relevance and proposing main aspects of strategic agility to clarify further this indistinct concept.Moreover, we provide a novel conceptual framework based on the integration of agility in different operational areas that organizations should foster in order to remain flexible in facing new developments. Our synthesis represents an innovative strategic direction for MNEs to understand better strategic agility, which clearly extends the concept of flexibility, while managing stakeholder relationships in order to develop key dynamic capabilities.

You can read the article here:  https://www.sciencedirect.com/science/article/pii/S1075425320300351

Expert talk: Martha Lawless from International Trade Commission

It was delightful to host Ms. Martha Lawless at my International Trade class this Wednesday. She covered topics from service trade, international e-commerce and trade barriers and shared her insights on government regulation, tax policy and the challenge with counterfiet products. Students were very engaged in the conversation and raised great questions. Thanks Ms. Lawless for the talk and we would love to have you again in the future!

Measuring International Services

In this video, Prof. Czinkota introduced the significance of international services in the United States and world economic activities.