Hopes are for Obama Administration to push for TTIP ratification before the new U.S. Congress is sworn in, says Georgetown University’s Michael Czinkota. Check the video below to see the latest interview of Prof. Michael Czinkota on TTIP with CNBC.
In both political and military battles there are casualties. During this election season, one of the most notable casualties is free trade. The bipartisan piling on –slamming NAFTA, TPP, WTO and single nations (mainly China, Mexico, and Japan) — is without precedent. As for proponents of free trade, their silence is deafening—fearful of retaliation by a public whose rudimentary understanding of international commerce would fill half a thimble. Business and government leaders in trade-dependent cities on both coasts and the borders with Canada and Mexico are especially concerned, as well as perplexed that so many of their citizens are supporting candidates who espouse protectionism and isolationism. (Talking about shooting oneself in the foot.)
TERRORISM AND INTERNATIONAL BUSINESS:
Michael R. Czinkota, Gary Knight, Gabriele Suder.
The airplanes of 9/11 forced countless multinational corporations (MNCs) to update their strategic planning. Our work with executives at more than 150 MNCs shows that more than ten years later, companies are still grappling with how best to manage the terrorist threat.
In the two decades before 2001, the rate at which firms launched international ventures was growing rapidly. After 9/11, foreign direct investment fell dramatically as firms withdrew to their home markets. The popularity of international-sounding company and brand names decreased appreciably as managers now emphasize domestic and local affiliations.
They say more marriages might survive if the couple realized that sometimes the better comes after the worse. Unfortunately, political partners tend to have little patience and loyalty. We have seen the referendum in Scotland that nearly tore the United Kingdom asunder. Now the British exit (BREXIT) from the European Union is rearranging the deck chairs on the ship Europa.
While sailors on the ship, marketers do not have the captain’s power to change the game, but they can help to achieve a less painful adjustment by understanding and preparing for the major transformations and significant effects in marketing on both sides of the Atlantic.
On August 22nd, Professor Czinkota had a real-time interview with CCTV America’s anchor Jessica Stone to discuss Tokyo’s progress in preparing for the 2020 Games and the impact of Tokyo’s first and newly-elected woman governor Yuriko Koike.
Read more information on this topic here.