The local brand representative in reseller networks | Journal of Business Research | Part 3: Research Methodology

This study finds a link between reseller brand preference and reseller brand loyalty which is useful for managing business-to-business markets. The study closes with implications, limitations, and directions for future research. Click here for full article

The local brand representative in reseller networks | Journal of Business Research | Part 2: Research Objectives

This study investigates the characteristics of local individuals who represent a brand to its resellers by first conceptualizing these characteristics by employing complexity theory and then testing the conceptualization. This research revealed that four characteristics ‘native’, ‘entrepreneurial’, ‘advisor’, and ‘compatible’ are the main ones that influence reseller brand preferences. Click here for full article

The local brand representative in reseller networks | Journal of Business Research | Part 1: Context

Brands are increasingly becoming concerned with their relationships with resellers and are employing local representatives. This study investigates the characteristics of local individuals who represent a brand to its resellers. Click here for full article

Even Old Lambs Come Home to Roost

What chain reaction would Brexit trigger in the rest of Europe in the light of economy? What moves shall we take facing the internationally ubiquitous problems such as terrorism and immigration? Click here for full article