Marketing Textbook by McDonough Professors Cited in 1,000 Scholarly Articles


International Marketing, an oft-used marketing textbook used in undergraduate business and MBA programs nationwide written by Georgetown professors of marketing Michael Czinkota and Ilkka A. Ronkainen reached, 1,000 citations on Google Scholar. Read more [...]

Innovation in Developing Economies

Innovation in developing economies is evolving rapidly, but still can improve in terms of marketing. Businesses in emerging economies can make profits and can positively affect the livelihoods of people. In the next generation, multinational corporations can expand to vast un- and underserved consumer groups in developing countries. Executives need to redefine their roles and relationships across companies and radically depart from traditional business models through new partnerships and structures. Read more [...]

Outsourcing: The Pros and Cons

Outsourcing is a popular method of doing business all over the world, and everyone from large corporations to small businesses can take advantage of its benefits. Put simply, it is a practice that involves allocating certain functions and responsibilities to individuals and companies outside of your own business. This allows your own employees to focus on other, more important, responsibilities without getting tied up with extra work that can be done more efficiently and inexpensively by other professionals. Read more [...]