MBA Graduation with Copper Fox Whisky

         2016 MBA class in University of Iceland celebrated their graduation party on June 18th with single malt whisky from Copper Fox Distillery (http://www.copperfox.biz), an international market entry case study discussed during the groups' visit to Washington D.C. Click here for full article

Marketing innovation: A consequence of competitiveness | Journal of Business Research | Part 2: Research Objectives

This research uses complexity theory to probe the relationship between competitiveness and innovation in the marketing practices of large manufacturing firms that offer their branded products in a foreign market by engaging a network of local small- and medium-sized enterprises (SMEs) as resellers of their brand. Click here for full article

Marketing innovation: A consequence of competitiveness | Journal of Business Research | Part 1: Context

This research uses complexity theory to probe the relationship between competitiveness and innovation in the marketing practice of large manufacturing firms that offer their branded products in a foreign market by engaging a network of local small- and medium-sized enterprises (SMEs) as resellers of their brand. Click here for full article

New Rules of Engagement: Understanding TPP AND TTIP, With Valbona Zeneli

Achieving progress in the simplification of trade and investment relations is important to global prosperity. The approaches taken by TPP and TTIP may well indicate the future of trade negotiations – tightly focused talks between selected participants aiming for improvements in fields of comparative advantage within a clearly defined time frame. Click here for full article

The WTO: An Analysis of Impact, Change and Prospects, Michael R. Czinkota & Valbona Zeneli, Journal of Business Administration Research

In light of recent changes in the trade context and decreased multilateralism, the WTO should become more inclusive, introduce smaller and more limited negotiation events based on subject areas, and transition into a more social-network based platform to include civil society and private sector in rule-making and agenda setting of future trade agreements. Click here for full article