In a special Episode 2 of Marketing and Strategy, Foreign Minister of Liechtenstein, Aurelia Frick, addresses my class discussing international business and her home country. Part 1 Part 2 Part 3 Thanks for watching and look forward to Episode 3 … Read More
‘I am developing a daily calendar beginning in 2011, where readers can take pleasure in being the thinking internationalists. Provocative, thought producing, fun – and all this with International Business. This is an example of one of the great illustrations … Read More
Welcome to Episode 1 of my new video series Marketing and Strategy This is bi-weekly series discussing current issues in international business.
Marketers should be aware of converting economies, growth industries and demographic segments.
The culture of the region being researched will have an impact on how marketers conduct the research, what is asked, and the length or form of the information received. The willingness and ability of respondents to spend time on the … Read More
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