Why International Marketing? Five Core Benefits Explain Key Rationale

This article, “Why International Marketing?“, authored by Dr. Czinkota appeared in the Summer 2011 edition of Marketing Management. Dr. Czinkota describes how change can affect our perceptions of international marketing, especially in light of the particularly damaging consequences of economic recession on  globalized brands and businesses.  To address his question, Dr. Czinkota discussed the issues at hand with those “in the trenches”  themselves– international executives.  What arose from these discussions were five intrinsic benefits of international marketing which continue to influence the hopes and interests of those in the field as well as illuminate places  for growth.

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11 thoughts on “Why International Marketing? Five Core Benefits Explain Key Rationale

  1. This concept will only bring desired results if the product can deliver what it promised respective customers.

    Common public relations related channels are press releases, corporate community development programs, sponsorships, and more.
    A less utilized method, which can prove to be quite effective,
    is offering unique articles to others for their links, reviews, advice, etc.

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