Conference Co-Chairs and Program Co-Editors:
Michael R. Czinkota and Andreas Pinkwart
Georgetown University HHL Leipzig
Here’s the Program for the American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2012 Conference at Cancun, Mexico from March 29 to April 1, 2012. The conference theme is: “International Marketing and Entrepreneurship: From Theory to Practice”
Click Here to View- AMA SIG 2012 Conference Program
For more information about the conference, kindly visit: www.amaglobalsig.msu.edu
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