Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad


In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and its problems, integration and proximity, and doing the right thing and in the correct manner.

Today we will discuss:

Integración y Proximidad – Integration and Proximity
This section touches on the importance of communicating with critics of the field, addressing the norms that are used within the field, and getting personally involved as fundamental to the role of international marketing.

To access the rest of this section, click here.

 

Other ways of working with the redefinition of International Marketing:
1.El Contexto en el Campo
2.Verificar la Realidad: Observen el Mundo y sus Problemas

To read the previous postings on this editorial, click on the following links:
1. ¡Marketing Internacional y Su Importancia!

2. Marketing Internacional – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4.¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?.

20 thoughts on “Trabajando en la Redefinición del Marketing Internacional – Integración y Proximidad

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