Guiding Principles of the Honorable Merchant

The Honorable Merchant as a Person:

  • has a tolerant and liberal attitude
  • keeps his/her own word with handshake as a binding act
  • develops commercial judgement capabilities

The Honorable Merchant in His/Her Company:                                                             Creating conditions for honorable behavior

  • acts as a role model through all actions
  • promotes honorable behavior in his business
  • aims at long-term and sustainable business objectives

The Honorable Merchant in Society and the Economy:                                          Comprehending and creating the framework for honorable behavior

  • heeds the principle of equality and good faith
  • recognizes and takes responsibility for the economic and social order
  • always advocates his values in both domestic and foreign trade

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