The Honorable Merchant in International Marketing Sessions 3-4

——Friday, April 18—— 

All sessions will be held in the Ballroom – Cielo 

9:00 – 10:00 Session 3: Meet the Editors 

Moderator: Rüdiger Kaufmann (University of Nicosia)

Mary Teagarten, Editor in Chief (Thunderbird International Business Review)

David Stewart, Editor (Journal of Public Policy and Marketing)

David Griffith, Former Editor (Journal of International Marketing)

10:00 – 10:15 Break 6

10:15 – 11:45 Session 4: The Honorable Merchant and International Action 

Moderator: Suraksha Gupta (Brunel University)

Relationship factor as the key to Sustainable Export Marketing with Asia 

Anura Amarasena (Swinburne University) and Geoffrey Chow (Swinburne University)

Online Retailing Paired with Kirana – A Formidable Combination for emerging Markets 

Piyush Kumar Sinha (IIM Ahmedabad) and Srikant Gokhale (IIM Ahmedabad)

Investigating Quality Perceptions of Foreign Services by Chinese Consumers 

Subir Bandyopadhyay (Indiana University)

The International Dive of Inter-Generational New Products: Measures, Patterns, and Predictive Model 

Javier Palacios Fenech (Universidad Adolfo Ibañez) and Gerard Tellis (Universidad Adolfo Ibañez)

The evolution of scholarly research on international marketing managers’ behavior of exporters and marketing relationships: A critical discussion on the ethical profile and competences of international marketing managers 

George S. Spais (Graduate Technological Educational Institute of Western Greece) and Rüdiger Kaufmann (University of Nicosia)

11:45 – 13:15 Lunch Break (at leisure throughout the resort) 

13:15 – 13:45 Keynote: Keeping Trust on the Policy Side 

Major General (ret.) Al Zapanta (President & CEO, U.S. – Mexico Chamber of Commerce)

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