International Marketing and the Migrant-Owned Enterprise

by Gary Knight, Michael Czinkota. Zaheer Khan

A hopefully interesting read! Please find the abstract of the published article along with the link to the full article below.

Abstract: We propose a research investigation on migrant-own businesses that undertake international marketing ventures. Migrant-owned firms contribute substantially to their adopted countries, and many launch international ventures, targeting their home countries and other international markets (Kerr and Kerr 2016; Light 2010; Saxenian 2002; OECD 2011; United Nations 2016; USAID 2009)

https://www.researchgate.net/publication/329225285_International_Marketing_and_the_Migrant-Owned_Enterprise_Research_Propositions_An_Abstract_Proceedings_of_the_2018_Academy_of_Marketing_Science_AMS_Annual_Conference

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