Trabajando en la Redefinición del Marketing Internacional – Verificar la Realidad: Observen el Mundo y sus Problemas


In “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, Professor Michael Czinkota addresses different ways in which the redefinition of International Marketing can be worked with. He classifies them into four groups: The context in the field, the world and its problems, integration and proximity, and doing the right thing and in the correct manner.

Today we will discuss:

Verificar la Realidad: Observen el Mundo y sus Problemas – The World and its Problems

In this section, Professor Michael Czinkota looks at the problems facing the world, and the importance of addressing them through International Marketing. Some of the items mentioned are maintaining an international perspective, we can not limit ourselves to English just because it is used frequently in international business negotiations, it is not the only “store of knowledge”.  We have to consider what our allies have to offer as well.

The importance of addressing issues, rather than ignoring is pivotal. One issue mentioned is that of the aging population.

To view the rest of this section, click here.

 

Other ways of working with the redefinition of International Marketing:
1.El Contexto en el Campo

To read the previous postings on this editorial, click on the following links:
1. ¡Marketing Internacional y Su Importancia!

2. Marketing Internacional – ¿Cuales Son Los Beneficios?

3. ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

4. ¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?

¿Qué Pueden Hacer Actualmente los Profesionales de Marketing Para Reanimar el Área y Para Volver a Asumir un Rol de Liderazgo en Nuestro Futuro?


This is the fourth installment of the editorial written by Professor Michael Czinkota, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

Part four looks at what professionals can do to revamp international marketing.
You can find all of part 4 by clicking here.

You can also find the first, second, and third part of this editorial by visiting Marketing Internacional y Su Importancia!, Marketing Internacional – ¿Cuales Son Los Beneficios?, respectivamente y ¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

Continue to check in with Professor Michael Czinkota’s blog to view the next installment of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

¡Estudios Académicos Sobre Marketing Internacional! ¿Por Qué Es Importante?

The following is the third part of Professor Michael Czinkota’s editorial, “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

To find the first and second part of this editorial visit Marketing Internacional y Su Importancia! y Marketing Internacional – ¿Cuales Son Los Beneficios?, respectively.

To access part 3, click here.

Continue to visit Professor Michael Czinkota’s blog to view the following installments of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

Marketing Internacional – ¿Cuales Son Los Beneficios?

As promised, the following is the second part to “Marketing Internacional Curativo: Nuevo Enfoque en el Campo” by Professor Michael Czinkota.

This segment takes a further look at the benefits of International Marketing amongst businesses and their employees.

To read part 2 of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”, click here.

To access part 1 of this editorial visit ¡Marketing Internacional y Su Importancia!

Stay tuned to Professor Michael Czinkota’s Blog for the 3rd installment of “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

¡Marketing Internacional y Su Importancia!

The following is the first installment of Professor Michael Czinkota’s  article “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

In this segment, the importance of international marketing is touched on. It has not only led to the accumulation of benefits amongst consumers but also entire countries, businesses and their employees.

You can find the rest of part 1 in Spanish here.

Coming soon: The second installment of Professor Michael Czinkota’s “Marketing Internacional Curativo: Nuevo Enfoque en el Campo“. Stay tuned.